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Work Background
Atriani InteriorsExecutive Project Manager
Aug. 2025160 Pears Avenue, suite 110, Toronto, Ontario, M5R 1S9Recruited by the SVP as a strategic partner to help scale a startup furniture company into a recognized design-industry brand. Within the first six months, played a central role in defining brand identity, launching a flagship showroom, securing supplier partnerships, and establishing market presence.
• Partner with the SVP to shape and execute retail and brand strategy, translating vision into physical environments, product assortments, and customer experiences.
• Led the end-to-end development of “The Studio,” Atriani’s signature retail concept—from design planning and sourcing through installation, merchandising, and marketing rollout.
• Designed and delivered a new Toronto showroom and a high-impact IDS Toronto booth, strengthening brand visibility and industry credibility.
• Collaborated with Brazilian manufacturing partners to curate a focused, market-appropriate product collection aligned to Canadian client expectations.
• Brokered strategic partnerships with high-end vendors, expanding premium offerings and strengthening supplier relationships.
• Worked cross-functionally with Marketing, Ownership, Retail, and Sales to ensure cohesive brand execution across all customer touchpoints.
Creative Matters Inc.New Business Development Consultant
Sep. 2024 - Aug. 2025Toronto, ON• Supported retail strategy development and executive-level presentation design for key clients.
• Strengthened long-term client relationships by identifying growth opportunities and deepening strategic partnerships.
• Mentored and developed a Retail Coordinator, directly supporting her promotion within the organization.
• Identified and facilitated new retail market opportunities and product partnerships.
Additionally, helping to sell the in stock pieces to make room for new designs.
Elizabeth J. White Design and ConsultingPrincipal Designer
Mar. 2021Toronto, ONFounder of a full-service interior design and consulting practice serving residential and light commercial clients.
• Lead concept-to-completion delivery of projects ranging from design refreshes to 5,000 sq. ft. multi-million-dollar turnkey homes.
• Provide strategic design direction, procurement oversight, and construction coordination to ensure quality, budget control, and schedule adherence.
• Advise clients and brands on retail environments, merchandising strategy, and visual identity.
• Develop and manage long-term B2B consulting relationships, supporting brand growth, leadership development, and performance improvement.
• Mentor individuals and teams, contributing to promotions, increased sales performance, and improved brand satisfaction.
Creative Matters Inc.Retail Coordinator
Mar. 2021 - Sep. 2022Toronto, Ontario, Canada
ElteCustom Rug Specialist
Jan. 2019 - Feb. 2020Toronto, ONRecruited by the VP of Rugs and ownership to lead the Custom Rug department at one of Canada’s most established design retailers.
• Partnered with architects and designers to deliver highly customized, high-value rug solutions.
• Trained and developed sales teams on design customization, materials, and client advisory skills.
• Collaborated directly with international vendors across India, Pakistan, and Nepal to manage complex custom production.
Jan Kath Design - Finlay and KathSales Manager
Nov. 2018 - Dec. 2019190 McCaul St. TorontoJan Kath’s luxury rug designs are trendsetters for the international stage of rug design. Jan himself is an award-winning rug designer many times over. • Collaborated directly with Canada’s top designers to integrate luxury rugs into design concepts.
• Conducted A&D outreach and client education sessions.
• Collaborated with Jan Kath Germany for custom rug designs.
RHRH Interior Design | Project Coordinator
Jul. 2014 - Nov. 2018Toronto, Ontario• Helped establish and scale a newly created Project Coordinator role within RH Toronto, contributing to its rollout across U.S. markets.
• Trained and mentored design and frontline teams; delivered technical training on Salesforce and CRM systems.
• Streamlined workflows from initial client engagement through installation, improving efficiency and service quality.
• Effectively developed cross team relationships between retail leadership and newly implemented design program to elevate Toronto to be an example of success within the overall RH brand. • Elevated average design project value from $35K to $250K, demonstrating significant revenue growth potential.
• Grew with RH Toronto from two small galleries selling up to $5 million a year each to $30 million plus with a new mega gallery.
• Developed a white-glove installation experience in partnership with delivery agents and the Toronto design team, enhancing client satisfaction and brand perception.
Creative Matters Inc.Retail Coordinatior and Project Manager
Oct. 2011 - Jul. 2014Toronto, ontarioA highly competitive firm focused on custom rug and wallpaper creations for commercial and residential spaces. Represented company in sales presentations to large corporate accounts and was actively involved with corporate branding. Represented the company at international tradeshows and promoted its products to a select client base. Managed collection that continues to be a major part of the company's revenue stream.
• Managed growing collections and client accounts in the architecture and design sector.
• Executed custom design presentations and material selection processes.
Angus and CompanyStore Manager and Design Assistant
Jul. 2009 - Oct. 2011Toronto Ontario• Supported principal designer on large-scale projects, sourcing and implementing materials to meet creative direction.
• Coordinated trades and managed project timelines for seamless execution.
• Created a product management system that organized suppliers, product with wholesale and antique products. • Day to day showroom management including sales and maintaining relationships with HGTV shows and House & Home media
The Textile Museum of Canada TorontoSales Associate
Nov. 2008 - Jul. 2009In this volunteer shop my main objective was to meet and greet museum visitors, often explaining exhibits and educating them on many of the processes used in textile design. I help maintain the overall appearance of the shop, as well as price, and display new textiles for sale.
Elizabeth Justina White DesignsOwner and Operator
May. 2007 - Dec. 2012Designed, created and marketed a collection of high end series of draperies, fabric-based housewares and Christmas stockings marketed through trendy boutiques as well as distinctive logo and pamphlet designs.
Red Heron EssentialsDesign Assistant
May. 2004 - Dec. 2006Toronto, OntarioVariety of design support roles, most notably assisting head designer on the television series Restaurant Makeover.
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