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Work Background
RedRover Sales & Marketing StrategyVice President of Planning
Dec. 2024Memphis, Tennessee, United States
RedRover Sales & Marketing StrategyVice Presisent of Operations
Jul. 2021
RedRover Sales & Marketing StrategyDirector of Research & Strategy Development
Jan. 2019 - Jul. 2021Greater Memphis Area
RedRover Sales & Marketing StrategyManager of Research & Strategy Development
Jun. 2018 - Jan. 2019Greater Memphis Area
Watt Media GroupCo-Owner
Oct. 2016 - Aug. 2017Memphis, Tennessee, United States
RedRover Sales & Marketing StrategySales & Marketing Analyst
Mar. 2016 - Jun. 2018Greater Memphis Area•Specializes in executing market research techniques across a variety of industries and providing comprehensive reports and presentations to develop strategic marketing plans •Leverages research findings and analyzes trends and numbers to infuse client strategy with a data-driven path forward "Data analysis influences sound decisions, and the right decision-making unleashes growth potential."
RedRover Sales & Marketing StrategyAccount Strategist
Feb. 2015 - Mar. 2016memphis, tn•Assists with development and implementation of digital strategy, specializing in social media, search engine optimization, and pay-per-click campaigns •Contributes to diverse client needs including brand development, website management, event planning, social media management and marketing measurement •Provides quarterly measurement reports to assess and evaluate progress through digital analytics •Manages the movement of projects within the agency through clear communication, organization and timeliness •Markets RedRover by executing the digital strategy through website maintenance, email campaigns and social media
RedRover Sales & Marketing StrategyProject Manager
May. 2014 - Feb. 2015
Abercrombie & Fitch Co.District Manager
Feb. 2007 - Feb. 2014memphis, tnDistrict Manager (July 2012 - February 2014) • Managed 7 stores including 7 store managers and 21 assistants/managers in training, selling over 300,000 units totaling over $7 million in sales • Developed managers in areas of leadership, communication skills, operations, customer experience, visual merchandising, and human resources • Promoted 9 assistant managers to store managers and 5 store managers to higher volume stores • Performed daily store audits and created strategic plans using SMART goals to achieve desired results for each store • Coached managers through direct, honest feedback in a professional and open/responsive environment • Facilitated bi-weekly conference calls to relay company messages, celebrate current highlights, and create specific weekly focuses and goals • Motivated and inspired management team to complete daily functions, and encouraged participation in company events with charity fundraiser, Instagram challenges and other social media contests • Conducted entry-level management interviews while explaining various career opportunities and company expectations, reviewed resumes, and selected/made offers to future company leaders Store Manager • Hollister Co., Memphis, TN (April 2009 - June 2012) • Hollister Co., Knoxville, TN (June 2008 - March 2009) • Abercrombie & Fitch, Evansville, IN (May 2007 - May 2008) • Developed and promoted future leaders, including over 9 assistant managers, through consistent coaching, assessments and feedback • Exceeded company’s average secret shop score of 4.6 with a 4.75 out of 5 • Recruited, hired and trained a staff of 60-100 associates to keep pace with a $3.5 million store • Managed payroll budget through scheduling systems • Drove business through floor supervision, ranking the second highest unit seller in TN throughout all three brands of Abercrombie and Fitch (24 stores) • Oversaw the flow of merchandise through inventory management and replenishment systems
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