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Work Background
PopHopsLead Software Engineer
Sep. 2025PopHops, a platform that helps destinations, creators, and organizations launch interactive digital passes that drive real-world engagement.
Leading product strategy, UX, engineering, monetization, and go-to-market execution from concept to scale. Translating big ideas into shipped software and shipped software into measurable results.
BandwangoSenior Lead Frontend Developer & Head of UI/UX
Jul. 2022 - Sep. 2024Las Vegas, Nevada, United States
BandwangoSenior Lead Frontend Developer
May. 2022 - Jul. 2022Las Vegas, Nevada, United States
BandwangoSenior Frontend Developer
Apr. 2021 - May. 2022• Led frontend and user experience for dynamic mobile pass apps, resulting in a 22% increase in user engagement.
• Prototyped and implemented an atomic design system, ensuring cross-platform consistency (iOS, Android, Web).
• Utilized AI tools to generate, augment, or create initial user content for faster content creation and iteration.
• Mentored developers to reduce code review times and accelerate feature shipping by 30% in a CI/CD environment.
Streamline MediaSenior Frontend Developer
May. 2020 - May. 2021• Developed custom WordPress plugins, improving affiliate system integration and driving a 30% boost in user engagement.
• Optimized front-end design and development based on A/B testing outcomes, enhancing user experience.
• Built real-time testing environments using Cypress and WebSockets to streamline continuous deployment.
Station CasinosFull Stack Developer
Aug. 2019 - Apr. 2020• Developed and optimized a custom hotel booking engine using React/Redux, significantly improving booking conversions.
• Integrated back-end data from AEM into the front-end, ensuring real-time synchronization across platforms.
• Led the migration from JavaScript to TypeScript, enhancing code maintainability and performance.
FreewaySenior UI/UX Guru / Front End Developer
Nov. 2018 - Jul. 2019• Designed and implemented mobile app interfaces using React Native, significantly enhancing user experience.
• Developed customer-facing and internal React/Redux admin panels, improving workflows for internal teams.
• Integrated Node/Express APIs with PostgreSQL for seamless data management across platforms.
Orchard (We're hiring!)Lead Front End Developer
Jan. 2017 - Mar. 2018
Orchard (We're hiring!)Full Stack Developer
May. 2016 - Jan. 2017• Led the design and development of Orchard’s online storefront, enhancing the user interface and experience for customer flows.
• Optimized the checkout process, leading to a 22% increase in average revenue per transaction.
• Reduced customer support requests by 25% by improving product search and landing page performance.
Blue Star Nutraceuticals®Technical Director
May. 2011 - Nov. 2015
Blue Star Nutraceuticals®Full-stack Developer
Apr. 2009 - May. 2011• Built and maintained a custom eCommerce platform, driving a 1000x increase in monthly revenue.
• Optimized site performance through caching, AWS CDN, and service workers, ensuring a seamless user experience.
• Increased mobile conversions by implementing targeted UI updates and device-specific optimizations.
EvolveNetworks Inc.Creative Director & Senior UI/UX Designer/Engineer
Aug. 2007 - Apr. 2009Toronto, Canada AreaWorked directly with Business and Development teams to create and deliver the right materials on time and on budget. As Creative Director and User Interface Engineer it was also my responsibility to have my team work with our marketing initiatives; which included strategic email, web banner and landing page campaigns as well as core website strategies. I played an integral part in growing a startup company with no revenue into a company thriving on a subscriber base. While the company was being funded revenues increases 150% each month for the first 8 months. › Design & Layout in Photoshop
› Strict HTML, CSS, Javascript, jQuery
› PHP/MySQL
› Adobe Creative Suite
EpicAds, Inc.Senior Designer
Aug. 2003 - Aug. 2007Toronto, Canada AreaPersonally conceptualized and executed high performing and strategic email, web and landing page campaigns to continually outperform goals and requirements set by Business Development and Sales and Media Buying Departments. Managed and designed the main company website overseeing changes based on accelerated growth. Designed and innovated the client administrative application UI/UX. Responsible for print/magazine advertisements as well as trade show booth design. As the first web/graphic designer I played an integral part in creating a standard in the industry that would often be copied by competitors. Company growth was near 300% over my time as I quickly became senior level while gaining great knowledge of the inner workings between our offers, publishers and affiliates in relation to creating successful campaigns. I created several campaigns that saw conversion rate increases of 500-1000%. › Design & Layout in Photoshop
› HTML, CSS, DHTML & JS
› PHP/MySQL for content management
› Adobe Creative Suite
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