CointelegraphBranded Content Editor
Nov. 2022 - Apr. 2023As the Branded Content Editor at Cointelegraph, a leading digital media publication dedicated to cryptocurrency and blockchain, I'm responsible for directing the operations of the Advertorial department. This role involves creating briefs for writers based on client requirements that align with Cointelegraph's style and guidelines, managing the workflow of the department, and maintaining the high standard of advertorial releases published on Cointelegraph. Key Achievements and Responsibilities: - Lead a team of writers, editors, and publishers, managing the workflow of the entire Advertorial department, ensuring smooth operations and timely delivery of all projects.
- Craft comprehensive briefs for writers, outlining client requirements and aligning them with Cointelegraph's style and guidelines, resulting in consistent, high-quality branded content.
- Act as the final gatekeeper for all advertorial releases, scrutinizing and editing content to uphold the high standard expected from Cointelegraph's publications.
- Developed and implemented quality control measures, significantly reducing the number of revisions and increasing client satisfaction rates.
- Fostered strong relationships with clients by delivering tailored content that meets their unique needs and Cointelegraph's high editorial standards.
- Streamlined the advertorial process, implementing a more effective workflow system that reduced delivery times by 20% and increased department productivity.
- Provided regular feedback and mentorship to the team, fostering a culture of continuous learning and improvement.
- Successfully maintained a balance between meeting client expectations and upholding the journalistic integrity and style of Cointelegraph.