Vindhya Group of InstitutionsManager Corporate Communication
Jan. 2011 - Jan. 2013- Primarily accountable for Branding and promotion of Vindhya Group of Institutions. - Organizing self presentation for corporate on soft skill and professionalism & seminar and counseling meets at different locations for students and corporate. - Undertaking Personality development coaching for student and professionals. - Evolving market segmentation & penetration strategies to achieve targets & identifying key/institutional accounts and strategically secure visibility. - Making fact-based decisions regarding marketing strategy to develop the name as a brand while designing effective and cost-efficient implementation programs based on Customer Analysis, - - Competitive Analysis, Collaborator Analysis and Industry & Company Analysis - Responsible for conceptualization, planning and implementation of innovative and cost effective -- - Brand activation strategies, support brand development plan for entire brand portfolio - Providing briefs and liaising with activation and creative agencies to develop marketing campaigns - Building four pillars of brand activation into the positioning and belief of the business – Planning, Reach, Execution & Measurability - Meeting the set targets and achieve bottom line of the business by implementing company strategies - Strategizing brand management and development towards better equity and visibility - Establishing healthy relations with clients/ students & external associates/ visiting faculties for securing long term loyalty and work towards creating a niche for the Institution. - Strategy planning for enhancing brand image, acceptability and positioning, resulting in visibility and consistent growth in business opportunities - Efficiently analyzing company with industry peers to find areas of opportunity based on relative performance, suggested possible measures and solutions to be implemented for performance improvement, which are aligned with company strategy.