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Work Background
WPP TEAM LIQUID, GREY GROUPClient Service Director
Apr. 2021City of Johannesburg, Gauteng, South Africa
Grey South AfricaClient Service Director
Apr. 2021 - Nov. 2025City of Johannesburg, Gauteng, South AfricaLead a Client Service division of 10 professionals managing a R300 million marketing portfolio across Heineken’s (previously Distell) premium beyond beer brands (Savanna, Hunter’s, Bernini, Amarula, Scottish Leader, Viceroy, Corporate Brand, ROA brands).
• Direct TTL marketing communications and integrated campaign development across traditional, digital, and experiential channels.
• Strengthen strategic partnerships with senior client stakeholders and agency leadership teams.
• Drive departmental profitability, resource allocation, and operational efficiencies.
• Oversee talent development, succession planning, and transformation initiatives.
• Ensure alignment of creative, strategic, and financial goals to maximize ROI and brand impact.
WPP Team Liquid, Grey GroupBusiness Unit Director
Sep. 2019Bryanston, JohannesburgSavanna Premium Cider
Grey South AfricaBusiness Unit Director
Sep. 2019 - Apr. 2021Bryanston, Johannesburg• Led TTL brand communications for Savanna & Distell Corporate.
• Oversaw cross-channel strategy integration and marketing performance measurement.
• Championed collaboration between creative, strategy, and media disciplines to deliver cohesive campaigns.
OgilvyBusiness Unit Director
Jul. 2016 - Nov. 2018Johannesburg Area, South AfricaManaged the MAL Business Unit with full P&L responsibility and strategic oversight.
• Co-created marketing communication strategies and implemented performance-driven brand programs.
• Delivered ATL & BTL solutions for high-profile clients including MultiChoice Africa Limited (DStv).
• Enhanced brand storytelling through integrated digital and traditional channels.
FCBFreelance Project Manager
Nov. 2015 - Mar. 2016Johannesburg Area, South Africa• Full management of the re-launch of the Sprite brand for Coca-Cola across 5 countries (South Africa, Pakistan, Egypt, Morocco & Middle East) • Responsible for entire Sprite re-launch operations within the agency • Responsible for all liaison with Client based in Dubai • Provide detailed profitability reports to management and negotiations of fee and bonuses in accordance with the Coca-Cola remuneration model • Identify and procure relevant freelancers/third parties as and when required • Problem solve issues within the agency • Manage and encourage use of business tools such as Chase and procurement procedures to maximize profit and prevent fraud and bad business conduct • Tap into IPG Group worldwide for resource not held within the agency • Involved in the writing and implementation of communication strategy • Actively involved with brainstorming and creative reviews • Third party negotiation, terms and credit facilities
FCBProject Manager
Nov. 2015 - Mar. 2016Johannesburg Area, South AfricaManaged the multi-country re-launch of the Sprite brand for Coca-Cola across five markets (South Africa, Pakistan, Egypt, Morocco, Middle East).
• Oversaw operations, client liaison (Dubai), and profitability management in accordance with Coca-Cola’s remuneration model.
• Managed cross-functional teams, external vendors, and creative execution.
Client: Coca-Cola
MetropolitanRepublicFreelance Account Director
Aug. 2015 - Oct. 2015Johannesburg Area, South Africa• Full client service role for MTN retail outlets • Production & Traffic • Problem solve issues within the agency • Actively involved with brainstorming and creative reviews • Manage staff and mentor their growth and advancement
MetropolitanRepublicSenior Account Director
Aug. 2015 - Oct. 2015Johannesburg Area, South Africa• Directed full client service for MTN Retail, covering production, traffic, and creative management.
• Mentored staff and improved operational performance.
Client: MTN
İstanbul Lisan MerkeziEnglish Second Language Teacher
Oct. 2013 - Aug. 2014Istanbul, TurkeyDelivered English language instruction and cultural exchange programs.
Oscar Tango MarketingBusiness Unit Director
Feb. 2012 - Jul. 2013Cape Town Area, South Africa• Directed client services and new business for Distell’s Brandy Portfolio.
• Developed CRM strategies and post-campaign ROI reports.
• Managed agency resourcing, third-party contracts, and creative reviews.
OgilvyFreelance Account Director
Sep. 2011 - Dec. 2011Cape Town Area, South Africa
Draft FCBFreelance Account Director
May. 2011 - Aug. 2011Johannesburg Area, South Africa
The Jupiter Drawing Room Cape TownFreelance Account Director
Sep. 2010 - Apr. 2011Cape Town Area, South Africa
Under The Radar, An Experiential Communications AgencyBusiness Director
Apr. 2010 - Jul. 2010Cape Town Area, South Africa
Network BBDOBusiness Director
Aug. 2007 - Sep. 2009Cape Town Area, South Africa
Adabisc Ogilvy QatarSenior Account Director
Jan. 2006 - Jan. 2006Doha, Qatar
Fortune PromosevenClient Service Director
Jan. 2005 - Jan. 2006Abu Dhabi, United Arab Emirates
Herdbuoys McCann EriksonSenior Account Director
Jan. 2004 - Jan. 2005Johannesburg Area, South Africa
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