Adriana Stela Bassini Edral

Professora universitária @Univali

Influencer Marketing ManagerCreative ProducerBlog ManagerSingerCustomer ServiceEntertainmentCopywritingContent WriterProofreaderEditorCopywriterDigital Ads ManagerResearcherProfessorLecturerCommunications ManagerContent ManagerEducationMarketing

I'm a communications strategist with a background in advertising and extensive experience in media planning and marketing communication. My career blends creativity, leadership, and hands-on execution — from managing cultural projects funded by public incentive laws to leading high-impact university extension programs. I coordinate teams with collaborative firmness, navigating challenges with both creative insight and operational efficiency. I've taught and conducted research abroad, including in China and Australia, and thrive in multicultural and fast-paced environments. My work is driven by strategic thinking, collective intelligence, and a deep commitment to using communication as a tool for social transformation. I'm currently transitioning into project management roles focused on communication — particularly within dynamic, purpose-driven organizations that value culture and social responsibility.

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Work Background

Education Coordinator

Universidade do Vale do ItajaíEducation Coordinator

Feb. 2022Santa Catarina, BrazilEducational Project Management; People Management; Creation of Course timetable; Regular meetings for group training; Management of interdisciplinary projects; Lessons Learned Meetings; Report production.

Social Media Manager

Jogo Super ClicksSocial Media Manager

Dec. 2020Itajaí, Santa Catarina, Brazil

University Lecturer

Universidade do Vale do ItajaíUniversity Lecturer

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