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Work Background
Co-Founder
Index.funCo-Founder
Nov. 2024Leading product strategy and design for a permissionless platform to create and trade financial indexes. Built Index from concept to live platform.
CMO
TruflationCMO
Jan. 2023 - Dec. 2023Hong KongChief Marketing Officer at Truflation. Led marketing through a key growth phase, securing Coinbase Ventures and Chainlink BUILD backing, and scaling the community from 25k to 100k+ in under a year.
Lead Product Designer
TruflationLead Product Designer
Feb. 2022 - Apr. 2025Hong KongFirst design hire, taking Truflation from 0→1. Scaled the brand, UI, and UX across web, app, staking, governance, and token vesting - leading design through multiple iterations to support the launch and growth of a widely adopted financial protocol.
Lead Product Designer
Laguna LabsLead Product Designer
Aug. 2021Led design for the Laguna web3 wallet (iOS & Android) and multiple crypto protocols including Truflation, Nuon, and Index.fun. At Nuon, launched the first inflation-linked stablecoin from concept to market, backed by Coinbase Ventures and Chainlink.
Freelance Senior Designer
ToptalFreelance Senior Designer
Dec. 2018 - Feb. 2022Toptal is an exclusive network of the top 1% freelance designers and software developers in the World.
Lead Designer
OpenBazaarLead Designer
Oct. 2018 - Aug. 2020Queensland, AustraliaLed design and product launch of OpenBazaar, the first dApp in crypto - a fully decentralized peer-to-peer marketplace using Bitcoin.
Co-Founder
Whole Food Earth®Co-Founder
Jan. 2017 - Mar. 2018Kent, UKLaunched and scaled an organic wholefoods retail business from concept to a £1M+ omnichannel operation. Led product, brand, and creative, developing 150+ private-label SKUs and launching ecommerce to expand nationwide.
Founder
Humantico LtdFounder
Feb. 2014 - Jun. 2017Kent, UKFounded and led a creative design and digital agency in Kent, incubating award-winning startups including Enviromate and Wholefood Earth. Delivered branding, website design, and marketing strategies that drove growth for a wide range of businesses.
Freelance Designer
Samuel Austin DesignFreelance Designer
Sep. 2012 - Dec. 2017London, United KingdomWorked with global brands and talent including Saatchi & Saatchi, Universal Music, Adidas, O2, Toptal, and Mumford & Sons. Provided creative design, art direction, website development, video production, and photography services.
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