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Work Background
KICTANetResearch Assistant (Consultant)
Oct. 2024 - Dec. 2024Nairobi County, KenyaArea of Work: Desktop Research; Desktop Review; Social media strategy and execution; Drafting reports and policy briefs with actionable recommendations Achievement: - Researched survivor experiences of image-based sexual abuse, tech-facilitated sex trafficking, and online extortion. - Analyzed qualitative data and aligned findings with digital rights and privacy laws. - Co-drafted a policy brief and final report to inform survivor-centered digital safety strategies. - Supported a cross-sector team advancing feminist, rights-based online protection policies.
Soundcity AfricaContent Producer
Jun. 2023KenyaArea of Work: Content Creation; Media Relations; Communications; Research; Social media strategy and execution Achievement: - Implemented digital media strategy by producing clips for social media to boost engagement for the show’s content. - Responsible for organizing engaging and consistent on-air interviews weekly in line with brand guidelines. - Tasked with producing and editing show content promos for Sound City’s on-air content and social media pages. - Planning and implementing the show’s and station’s media content, videos, show clips and interviews.
4Winds ConsultantsCommunications Consultant
Feb. 2023 - May. 2023Nairobi County, KenyaRole: Digital media communications; Social media strategy and execution Achievement: -Guiding strategy on the organization’s website design and collaborating with a website developer to build it. -Creating bi-weekly content and managing social media accounts including LinkedIn, Facebook, Instagram, and Twitter. -Posting Content on the Website Monthly
Standard Group PLCProducer
Dec. 2021 - Nov. 2022Embakasi East, Nairobi, KenyaRole: Staff Supervision; Content Production; Digital Media Strategy; Social Media Management. Achievements: -Shaping digital media strategy by recommending the use of short 45-second punchy show clips across social media to boost engagement with the show content. -Partnering with the Digital and On-air Teams to generate up to 7 show posters and additional guest show posters daily. -Responsible for producing and editing three 1-minute show content promos for Vybez Radio’s social media pages. -Planning and implementing the show’s and station’s media database of music, videos, show clips and interviews. -Organising and overseeing 2-3 engaging and consistent on-air interviews weekly in line with brand guidelines weekly. -Producing daily reports showing results on advertisements placed by clients.
MochatCommunications Manager
Oct. 2020 - Dec. 2020Nairobi, Kenya
Zuhura AfricaDigital Communications Specialist
Sep. 2020 - Dec. 2021Nairobi, KenyaRole: Training and Capacity Building; IT Proficiency: WordPress, Wix, Square Space and Drupal; Hootsuite, Buffer, SEMrush, Sprout Social and HubSpot; Trello; Google Ads, Facebook Ads (Meta Business Suite), Google Suite and Google Data Studio. Achievements: -Trained 5 students twice a week on content marketing strategy development, content management systems, social media management tools, project management tools and digital ads platforms. -Co-developed training material like presentations and worksheets in collaboration with the technical team which was uploaded on the organisation’s website.
One Tribe Arts GroupCommunications Director
Jul. 2018 - Oct. 2020NairobiRole: Communication Strategy; Internal Communications; Content Strategy Design; Communications Management; Media Relations; Project Management; Stakeholder Management; Logistics; Budget Management; Website Development; Administrative Support. Achievements: -Created the company’s Communication Policy that guided internal and external communications procedures. -Managed communications on behalf of the Managing Director and the company. -Designed content strategy for both small-scale projects that incorporated the use of micro-influencers and large-scale projects that used Google Ads. -In charge of media relations and handling coverage on TV and print. -Run the communications team and oversaw the production of web, print and digital marketing work for 10 client briefs. -Handled logistics and budgets worth KES. 200K for content production projects like photo shoots, company newsletters and other publications. -Facilitated stakeholder mapping to build a database of an entertainment stakeholders' contact list.
NRG RADIO KENYADigital Communications Consultant
Feb. 2018 - Jul. 2018Role: Digital Communication Strategy; Social Media Management and Monitoring; Reporting; Achievements: -Lead strategist in charge of the online talent search #NRGeticMVPs with a conversion of 1000 competition entries. -Developed a social media strategy that boosted following by 70% across all social media platforms. -Applied strategies to track website insights that resulted in a 599% increase of new visitors to the site. The number of new users was 1,451 users up from 242 users. -Collaborated with 3 field-based staff to source, write and recommend 2 key story packages daily to promote NRG radio’s Search Engine Optimization (SEO) goals.
United States International University - AfricaContent Producer
Jan. 2014 - Jan. 2017KenyaRole: Video Production; Donor Management and Reporting. Achievements: -Producer, Director and Editor for 13 five-minute documentaries funded by the Melinda and Bill Gates Foundation to eradicate poverty. -Responsible for consistency in all documentaries and ensured cost-effective measures through batching shoots in common locations and managing schedules to accommodate the work.
United States International University - AfricaFilm Producer
Oct. 2013 - Oct. 2014KenyaProducer of the pilot for ‘USONI’ in 2013, which went on to be screened at the ‘Short Corner’ of the 2015, Cannes Film Festival.
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