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Work Background
Watch Me ThinkGlobal Head of Revenue
Apr. 2025Taking charge of the Watch Me Think commercial strategy and teams leveraging the power of authentic consumer behavior. In-the-moment behaviours. Analysed by g̴i̴r̴a̴f̴f̴e̴s̴ humans. Turned into let's-do-it actions.
TwentyfoldVP Digital Intelligence/ MD at Twentyfold ( AQUIRED BY INFORMA)
Dec. 2023 - Apr. 2025London, England, United KingdomPowered by Money20/20, TwentyFold is an AI FinTech intelligence platform that accelerates smarter deal and partnership sourcing. Leveraging data on over 67,000 Fintechs and 22,000 investors and 150K Fintech professionals. TwentyFold is the widest and deepest fintech data set in the market.
AirlyGlobal Head of Sales & Partnerships
Jun. 2021 - Dec. 2023LondonLeading a global commercial team in our mission to empower individuals, companies, governing bodies and communities with knowledge about the air they breathe. Our SaaS enabled services are deployed in over 40 countries. Airly owns the entire value chain from hardware to data to education.
Badminton EnglandPlayer Development Board Member Badminton England
Feb. 2020 - Jun. 2025
MindGymCommercial Director ( Practice Lead )
Apr. 2018 - Jun. 2021London, United KingdomI am privileged to be leading a team of exceptional Client Directors covering verticals such as Oil & Gas ,FMCG, Retail, Pharma, Leisure, Energy, Transport and Construction. Delivered significant year on year growth ( 50%+) growth by building out a practice from 3 to 9 very talented high performing individuals and supporting them in their business development efforts. Mind Gym transforms the way people think, feel and behave, improving the performance of companies and the lives of the people who work in them. We achieve this by using the latest psychology and behavioural science. Our unique approach, bite-sized learning, world-class coaches and science-backed methods, can help you and your team build belief and create positive cultural change, fast. We have worked with 62% of the FTSE100 and 59% S&P 100 to help them solve some of their most pressing people challenges, including: - Management development
- Performance management
- Ethics
- Diversity and inclusion
- Employee engagement
- Change
- Onboarding
Kantar ConsultingEMEA Director of Sales
Oct. 2016 - Apr. 2018Caldecotte Lake, Milton KeynesLeading the charge on new business with significant success such as winning with Heineken, Beiersdorf, BAT, Carlsberg, Pepsico, Danone, Shell and Britvic Kantar Retail Virtual Reality, formerly Red Dot Square Solutions was founded in 2006 and pioneered the use of Virtual Reality with some of the leading Consumer Goods Companies and Retailers, helping them better understand shopper behaviour in store. The company was acquired by WPP in 2009 and operating as part of Kantar Retail, has contributed to emergence of Kantar Retail as the Retail and Shopper Specialists.
dunnhumbyDirector Of Business Development
Mar. 2015 - Oct. 2016London, United KingdomLeading the major new business engagements in Europe supported by a team of subject matter experts in data, customer engagement, category management and Price & Promotions. We revolutionised the way people think about loyalty when we discovered the power of customer science more than 20 years ago. But we didn’t stop there. We’ve innovated continuously since, finding new and better ways to know and delight customers to earn their lasting loyalty and deliver measurable results — and keep an industry on its toes.
IRISenior Vice President Non Food
Dec. 2013 - Mar. 2015united kingdomAs a member of the UK board I am commercially responsible for our client growth teams ( 4 direct reports and 16 indirect), targets and thought leadership in the Health and Beauty verticals. In addition I work very closely with our signature clients such as P&G, SCA Hygiene, Coty, Unilever and Omega Pharma. IRI, formerly SymphonyIRI Group, is a technology and market research company which provides clients with consumer, shopper, and retail (online) market intelligence and analysis focused on the consumer packaged goods industry. “IRI delivers growth for our clients across the globe by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing” At IRI everything we do, from the data we focus on, the insight we provide, the foresight we convey, to the best-in-class technologies and methodologies we use, is designed to dynamically move your business forward. At IRI we believe in going above and beyond so we can be true to our promise – Growth Delivered!
MusicmetricSenior Vice President Sales & Marketing ( successful exit)
Jan. 2013 - Dec. 2013london, united kingdomSemetric has had a successful exit and was sold to Apple. Semetric is a BIG DATA technology and analytics company. The SaaS based Semetric tools and algorithms can be used to analyze the behavior of online consumers. They can monitor web-based activities ranging from comments on blogs to downloads of digital content. They collect this information and analyze it to offer a 360 view of what a customer thinks, says, writes, etc — “the voice of the customer”. Music is a first vertical, and the Semetric products and services in this vertical are being marketed as “MusicMetric” (www.musicmetric.com). It can track what people are saying about bands, who is downloading which tracks where and when, what music is being played by radio stations. Google and the European Commission were my two signature new business signings. In addition I set up a sales team and a marketing team within 2 months of arriving at Semetric.
CintCommercial Director Europe, ASIA & Latin America
Sep. 2010 - Dec. 2012london, united kingdomCint is a privately owned SaaS company that produces and sells market leading, innovate online research products for businesses, organizations and individuals involved in market research. The company specializes in SaaS, web-based software solutions offering efficient, user friendly online sample management and access, as well as online panel management products that are accessible worldwide 24/7. Headquartered in Stockholm, Sweden, Cint has offices across Europe, Asia and the USA. As Commercial Director I was responsible for the various Managing Directors and their teams who ran our local markets such as UK, Japan, Australia, Germany, Spain, Benelux, Russia and the Nordics. I help each team with increasing their sales capabilities, support them with managing their local P&L and try to identify synergies between the various market places. In this role I had 7 direct reports and 38 indirect reports. Introduced a global sales capability program along with introducing Netsuite as Cint's CRM system. Achieved 51% growth in my first year across all my territories and 31% in year 2 and finally was running at a 38% growth rate in the 3rd year.
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