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Work Background
Sr Product Manager – Outbound Channels + Customer Targeting WW
AmazonSr Product Manager – Outbound Channels + Customer Targeting WW
May. 2023LuxembourgLead the end-to-end customer experience, targeting, and AI-driven content strategy for Amazon Books WW Outbound Marketing. Orchestrate large-scale automated personalization - i.e.: automated and personalized deals, new releases, post purchase and browse recommendations - across Kindle App Push, Amazon App Push, Email and WhatsApp leveraging experimentation, machine learning, and generative AI to maximize customer relevance, engagement, and incremental revenue.
Sr Product Manager – Outbound Channels WW
AmazonSr Product Manager – Outbound Channels WW
Jul. 2019 - Apr. 2023LuxembourgResponsible for leading CX and channel efficiency for Email and Push Notification marketing platforms. Launching template features, widgets, ML-powered ranking strategies and products faceout.
Product Manager – Purchase Experience
AmazonProduct Manager – Purchase Experience
Mar. 2018 - May. 2019Brazil, São PauloResponsible for launching the first ever dedicated tech team for Amazon Books in Brazil. With this team, I led UX improvements to drive higher conversion through purchase path, detail pages , InApp and check-out initiatives.
Online Merchandising Lead
AmazonOnline Merchandising Lead
Jan. 2017 - Mar. 2018Brazil, São PauloOnsite Merchandising Lead for Kindle in Brazil. Managed a team of marketers, BI and UX designers. Responsible for onsite and outbound marketing and promotional roadmap for Kindle Books, Kindle Unlimited and Kindle Devices.
A/B Test Manager
Dell TechnologiesA/B Test Manager
Jul. 2015 - Jan. 2017Brazil, Porto AlegreProduct Manager responsible for leading UX and conversion rate optimization for Dell online store in Brazil.
Online Category Manager
Dell TechnologiesOnline Category Manager
May. 2013 - Jun. 2015Brazil, Porto AlegreResponsible for the purchase experience and Online sales performance across different product lines, such as Desktop, Enterprise (Servers, Storages, Networking) and Peripherals.
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