Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
TelefónicaHead of Business Intelligence Hispam
Mar. 2021Remota
TelefónicaHead of Marketing B2B, Telefónica Venezuela
Oct. 2017Venezuela• Responsible for developing, implementing and executing strategic marketing plans (both short and long range) for the B2B segment to ensure the profit growth including strategic planning, KPIs goals execution, and OIBDA tracking, for Digital (cloud, IoT, M2M), connectivity (Frame Realy, MPLS, L2L) and traditional (mobile, fixed, internet, TV) products. • Manage a team of marketing professionals focused on executing campaigns for customers acquisition, loyalty and retention via email, direct mail, database marketing, and digital marketing for SMEs and Corporate segments, besides events and regional sales activities and new products launchings. • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives focused on the sales team • Reduced churn by 0,1% within the Small Business level embedded base via targeted CRM initiatives. • Utilized ‘Big Data’ predictive modeling to launch effective, targeted, marketing program. • Develop and manage strategic B2B partnerships to improve positioning and expand brand reach.
Telefónica VenezuelaSenior Pricing Manager
Apr. 2016Caracas• Responsible for the pricing policies of Telefónica portfolio products (mobile, fixed, Cloud, Frame Realy, TDM, MPLs, Internet, Roaming, etc) and plans strategic pricing, requiring: Profile analysis of customer usage, Profitability analysis of products and business and product placement to prevent cannibalization • Expected income or revenue potential product or service framed within the strategic plan of the company and the strategic visions of Telefonica group • Action plans that increase ARPU (revenue per user) through a coherent market prices, profitability and strategic plan thinking strategically • Identify additional revenue opportunities through various initiatives rather than increasing prices, such as new plans, different pricing schemes, etc • Detailed understanding of the telecommunications market by business line ( mobile, fixed, broadband, TV, LDI and Roaming ) and by specific clients ( Mass, PyME and Corporates) through business monitoring (customers, usage, benchmarking, competitors)
IntercallManager Marketing
Aug. 2003 - Nov. 2005Caracas• Development of the "business plan" for both Intercall operations in Venezuela, as for operations in Central America, Colombia and the United States through strategic partnerships. Reviewed operational records and reports to project sales . • Budget planning and assessment processes associated with the call center, product development and sales. Products definition, sales training and sales support. • Development of the prepaid product line. • Initial development plan for international whosale prices. 40% whosale cost reduction . • Initial Image development, advertising campaign and media plan Intercall.
CANTVProduct and pricing manager
Oct. 1994 - Apr. 2003Caracas• Defined and established price and data product policies for corporative clients. (The department handles the 400 most important clients who generate approximately US$200 MM) as an integral analysis of the one-to-one relationship between customers and CANTV. Defined and established price and products policies for data services of CANTV. Defined market strategies regarding promotions, policies and initiatives in voice services which in turn boosted and increased the relationship and/or volume of business with clients. Analyzed the portfolio of Corporative clients focusing income-yield capacity, vulnerability to competition and sensitivity of the economic environment. Determined income-yield capacity by product as well as by product portfolio and established the corresponding price/product strategy. • Achievements: o Kept the price leadership of CANTV in the Data area (Market share: 70%) o Increased the income level of data services in about 80% in the year 2002 (US$ 80MM)
Intch is a Professional Networking App for the Future of WorkSee more people like Yanina on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
16
Diseñador Gráfico
16
Head of inventory and helping the marketing and administration department @ Atlético de madrid academia venezuela
19
Director/DOP/editor
195396 people
16
Diseñador Gráfico
19
Director/DOP/editor
17
Online Business Manager for Coaches, Spiritual and Wellness Businesses