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Work Background
GLOBE GROUPE SHOPPER HOUSEDirector of Operations - beauty
Jan. 2023 - Jan. 2024Paris, Île-de-France, France• Managing a team of 10 people – project managers, recruiters, field coaches - to deliver excellence to our luxury customers (Chanel, Dior, Guerlain, L'Oreal Luxe, PUIG): recruing, training and developing 2000+ beauty promoters in selecve beauty retailers (Sephora, Marionnaud, Nocibe). • Developing on-the-go e-learning soluons to cope with fast pace training needs.
HublotRetail Manager
Oct. 2021 - Dec. 2022Paris, Île-de-France, FranceLeading all store operations in the DOS (direct operating stores) network, including staff training, stock management, performance analysis and strategic planning. Managing very different store profiles, from Place Vendôme flagship to seasonal Saint Tropez or Courchevel boutiques. Robust performance with a double-digit growth to 2019.
SEPHORARetail Operations Manager
Aug. 2019 - Aug. 2020Hong KongSpearheaded opening of first ever Sephora store in Hong-Kong in 2019. Animated and orchestrated store floor. Recruited and led team of 25 to streamline customer service, team management. and drive sales. Performed cash and till, merchandising, and stock management tasks to enhance store profitability. Oversaw recruitment and retention, training, and performance management. • Contributed to achievement of store’s status which reached TOP100 worldwide in just one quarter. • Established updated processes and mapped inventory replenishment logistics with warehouse partner. • Cultivated a Sephora culture among team and facilitated expansion of brand awareness within challenging political and social environments.
DFS Group LimitedAssistant Merchandise Manager
Apr. 2017 - Aug. 2019Hong KongGlobal buyer for beauty brands
DFS Group Limited, LVMHProduct Sales Manager Beauty
Jan. 2016 - Mar. 2017Hong Kong International AirportDriving sales in our Beauty Stores, in charge of USD 36 million yearly turnover • Drive sales, clearance, promotions and incentive targets. Focus on leverages to increase and continually improve the retail KPIs: oConversion of customers from non-buying to buying oTraffic and transactions oSpend per transaction oAverage Units per Sale (AUS) • Actively promote DFS as a brand and a retailer and a strong positive professional image at all times Managing the shop floor: • Ensure a high energy, positive floor experience for staff and customers • Observe and coach team members to continually improve the customer experience • Manage team visibility on the shop floor for optimal staffing and floor coverage • Manage team compliance with all company and airport policies and procedures, Customs regulations and relevant trading laws Team & Service Management • Manage 75 staff including Team Leaders and Beauty Advisors • Effectively communicate the company objectives to the team • Review sales productivity and individual sales team member’s performance on a regular basis • Create and promote a positive work environment in line with DFS values • Provide effective team leadership through open communication, training, coaching and active encouragement to meet and exceed goals • Work with superiors to identify future potential growth path and ensure development plans are in place for this talent Product Management • Work closely with merchandising team, providing feedback from customer • Maintain a very high standard of product and brand knowledge in the selling team • Maintain and enhance local brand relationships, while upholding confidentiality in sales and performance related information • Ensure floor presentation meets or exceeds brand and DFS requirements • Participate in the development and execution of merchandise strategy including promotions and seasonal peaks (Christmas, Golden week, Chinese New Year..).
DFS Group Limited - LVMHGraduate Program
Jan. 2015 - Jan. 2016Hong Kong18-month rotation program in luxury travel retail business 1 - Product Sales Manager role, Beauty, 6 months Hong-Kong International Airport Coordinating renovation of the store, USD 28 million yearly turnover, managing 65 staff 2 - Assistant Merchandising Manager role, Fragrance, 3 months, Head Quarters Optimization of floor plans library, internal software proficient to set up assortments, revamping dfs.com assortment, meeting with vendors on a monthly basis to align on worldwide strategy 3 - Assistant Regional Merchandising Manager role, Beauty, 5 months, Head Quarters Participating in the affirmation of DFS as a retailer in developing added value proposition to customer to implement on floor, coordinating and suggesting monthly promotion to brands, monitoring sales and results, stock flow, coordinating training, working in par with marketing for in store executions, participating in vendor meeting to align on regional strategy
Louis VuittonProduct & Visual Merchandising assistant manager
Jun. 2014 - Dec. 2014Région de Genève, SuisseI/ Managing & monitoring product category performance • Defining product offer and assortment by stores • Weekly & monthly reporting, quantitative & qualitative product performance analysis • Support for annual business review & plan (Budget, 3YP, Marketing plan) • Market and competition analysis • Operational management (sell-through monitoring, transfers, rebalancing, store requests…) II/ Developing in store product knowledge: • Creating & developing selling tools • Conducting local product re trainings & product expertise trainings • Develop Product community & experts within our network III/ Insuring product promotion: • VM support (support the Country VM with her day to day operational tasks, coordinate VM suppliers, participate in windows installation & bi weekly rotation) • Events support • PR support
GuerlainTravel Retail Marketing Assistant
Jan. 2013 - Jun. 2013LevalloisMarketing manager assistant for the sell-out Travel Retail department Support to worldwide teams (marketing teams and sales force teams) Marketing tools development (leaflets, glorifiers, publications in airlines magazines...) Conception and production of the selling tools for beauty advisors Monthly sales analysis (sell-out) of the operators
L'OréalMarketing Assistant
Jul. 2012 - Dec. 2012ParisMarketing project manager for the Education department head office Organizing training programs for the clients Drawing up documentation (technical guides, product catalogues, DVD, brochures, calendars...) Participating in making the brand going upmarket Realizing a quantitative analysis of the trainers activity (elaborating a map projection)
GSX Groupware SolutionsJunior sales
Jun. 2011 - Sep. 2011Following the leads: organized meetings and demos, creation of documentation (in French and in English) Phoning: creation of a survey designed to all GSX customers, elaboration of stats Realization of a competitive analysis of the niche of monitoring tools and collaborative environments
Course Croisère EDHECPress relations coordinator
Oct. 2010 - May. 2012Organizing the event: responsible for the media department Work similar as a press attaché: in charge of the communication of the event, redaction of press releases Management of a € 40,000 budget – establishment of numerous partnerships, organizing a concert (4000 guests)
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