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Work Background
Managing Partner
ComlandManaging Partner
Jan. 2026Londra, Birleşik Krallık
Marketing Manager
Pierre Fabre LaboratoriesMarketing Manager
Apr. 2025 - Dec. 2025Istanbul, Türkiye
Digital Marketing Manager
Pierre Fabre LaboratoriesDigital Marketing Manager
Jan. 2024 - Apr. 2025In this role, I create and execute digital marketing strategies tailored to global goals and local growth objectives, defining KPIs and tracking team outcomes. Selected Accomplishments: • Secured a 2.5% uplift in brand awareness in a country with a historically weak brand presence. • Successfully established a digital marketing team from the ground up, including media agency management, content creation, and retail media management, resulting in enhanced operational efficiency and growth. • Played a key role in the company's media success, driving growth and delivering compelling communication that resonated with the audience. • Drove higher engagement by staying ahead of trends and executing proactive strategies based on platform updates and trending content.
Digital Marketing Manager
Samsung ElectronicsDigital Marketing Manager
Jan. 2023 - Jan. 2024Istanbul, TurkeyAt this company, I managed digital marketing efforts for mobile products and accessories, ensuring strategy alignment with marketing insights and cross-functional teams. Selected Accomplishments: • Recognised as the Employee of the Year in the marketing team following a crucial role in two major flagship campaigns for the year.
Regional Brand Manager - North Africa, Middle East, FOT & Turkey
Colgate-PalmoliveRegional Brand Manager - North Africa, Middle East, FOT & Turkey
Sep. 2021 - Jan. 2023Istanbul, TurkeyIn this role, I led strategic initiatives across media, consumer and trade promotions, market research, product development, pricing, volume and operations planning, financial mix, and owned media channels (social media, YouTube, TikTok). Selected Accomplishments: • Successfully achieved volume and profit targets for the brand/product line, driving overall business growth. • Delivered a successful product launch for meridol Türkiye, creating the brand image in coordination with the professional oral care and marketing teams.
Regional Digital & Media Specialist - North Africa, Middle East & Turkey
Colgate-PalmoliveRegional Digital & Media Specialist - North Africa, Middle East & Turkey
Jul. 2019 - Sep. 2021Istanbul, TurkeyIn this role, I worked closely with the Head of Media and Digital Transformation to implement media programs across designated platforms, brands, and geographic regions. Selected Accomplishments: • Improved regional engagement and performance by collaborating with global teams to develop CRM strategies for MENA • Increased brand presence by creating search engine-optimised websites through partnerships with local and global media agencies.
Digital Strategist
Mindshare TurkeyDigital Strategist
Oct. 2017 - Jul. 2019In this role, I managed client relations and also digital media strategy for Nestlé sub-brands for media projects, leading strategy creation and overseeing project execution.
Planning Executive
GroupM TürkiyePlanning Executive
Aug. 2016 - Oct. 2017Planning Executive
Digital Ads Operation Executive
MaxusDigital Ads Operation Executive
Oct. 2015 - Apr. 2016Istanbul
Media Operations
Al Jazeera Media NetworkMedia Operations
Aug. 2011 - Sep. 2015Doha, Katar
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