Colgate-PalmoliveRegional Brand Manager - North Africa, Middle East, FOT & Turkey
Sep. 2021 - Jan. 2023Istanbul, TurkeyIn this role, I led strategic initiatives across media, consumer and trade promotions, market research, product development, pricing, volume and operations planning, financial mix, and owned media channels (social media, YouTube, TikTok). Selected Accomplishments: • Successfully achieved volume and profit targets for the brand/product line, driving overall business growth. • Delivered a successful product launch for meridol Türkiye, creating the brand image in coordination with the professional oral care and marketing teams.