Papilio Services LimitedSocial Media Executive
Aug. 2022 - Aug. 2023Valletta, MaltaCreated content for website and social media Implemented SEO strategies to boost organic traffic and raise search engine rankings Conducted keyword and competitor research Tracked, analyzed, and reported SEO performance Collaborated with team members to ensure all on-page and off-page SEO components, including meta tags, headings, image alt tags, and internal linking, were appropriately optimized Managed the advertising budget across search engine and social media platforms Planned and optimized paid campaigns to reach target KPIs Monitored and reviewed bidding, budgets, and campaign metrics Managed relationships with external SEO agencies