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Work Background
Global Atlantic Financial GroupMarketing Manager
Dec. 2013 - Aug. 2024Batesville, Indiana, United StatesLed the development of go-to-market strategy and creation of omni-channel campaigns to boost brand awareness, engage prospects, acquire leads, and enable sales activities. Leveraged data-driven insights to optimize campaigns to improve ROI.
Global Atlantic Financial GroupMarketing Leader
Dec. 2013 - Aug. 2024Batesville, Indiana, United StatesCollaborated with sales, product, compliance and other teams to define brand strategy and deploy integrated marketing campaigns that leveraged owned, earned and paid tactics to uncover prospects and move them through the funnel to customer.
Global Atlantic Financial GroupSenior Marketing Analyst
Dec. 2013 - Dec. 2016Batesville, Indiana, United States
Enquirer MediaMarketing Communications Manager
Jan. 2010 - Jan. 2013Cincinnati, OhioSupervised, trained and coached a team of 4 to develop and deploy marketing communication campaigns to grow advertising revenue and acquire new subscribers. • Managed $1M communication campaign that helped retain advertisers and subscribers after significant product changes.
• Added new marketing channel that increased daily paper sales and online engagement.
• United Editorial and Sales teams to develop innovative opportunities that delivered incremental ad revenue.
• Cultivated corporate partnerships that generated more than $1M in marketing value.
• Voluntarily led a committee to raise awareness of and commitment to organizational purpose and ignite volunteerism.
Bridge WorldwideSenior Client Service Manager
Jan. 2008 - Jan. 2010Cincinnati, Ohio• Provided innovative and strategic leadership to manage marketing projects that drove product growth for clients.
• Responsible for determining project cost estimates and managing clients’ budgets.
MEDRADProduct Communication Specialist
Jan. 2006 - Jan. 2008Pittsburgh, Pennsylvania• Oversaw the development of integrated marketing communication campaigns.
• Collaborated with Regulatory team to ensure materials met all legal requirements.
Teledyne TekmarMarketing Communications Manager
Jan. 2002 - Jan. 2005Collaborated with chemists and engineers to develop product marketing communications materials including brochures, photography, direct mail, email, print ads, white papers, trade show efforts and public relations. • Managed redesign of corporate web site, resulting in 5-fold increase in sales lead generation
• Developed concepts, wrote copy and oversaw creative for communications campaign that generated 1.5K leads
• Created plan for participation and coordinated logistics for trade shows generating over 1.5K sales leads annually
• Managed budget for Marketing Communications department, ensuring on-time, on-budget delivery
WBK Marketing. Design. Internet.Account Executive
Jul. 1999 - Dec. 2001Managed strategic relationships with corporate clients, overseeing development of brand strategy and creative for packaging, print, web, direct marketing, and more.
March of DimesDirector of Special Events
Mar. 1998 - Jul. 1999Successfully organized fund raising events with 35% increase in revenue, managed volunteer development, and educated volunteers about the mission.
Cincinnati Recreation CommissionEvent Coordinator
Mar. 1996 - Mar. 1998Cincinnati, OhioLead coordinator for major special events that brought more than 1 million people to the Cincinnati riverfront, driving economic development and tourism for the area. Events included Kahn's KidsFest, RIVERfest USA, Great American Birthday Party, BooFest and other small events.
- Secured and managed food vendors, bringing in revenue to help underwrite event costs
- Recruited all free quality entertainment for KidsFest driving attendance while reducing overall event costs - Secured more than 70 non-profit and community organizations to participate in KidsFest providing fun activities to enhance the event, while providing a means for the organizations to further their message and mission
- Successfully facilitated processes and paperwork between vendors and police and fire organizations
- Hired and managed security for all events
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