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Work Background
Nick Auditore Represents Pty LtdChief Commercial Officer
Feb. 2025Melbourne, Victoria, Australia
PINCH | Growth AdvisoryFounder
May. 2024Melbourne, Victoria, AustraliaI founded PINCH to help growth-minded businesses set a path forward. I bring a creative, collaborative and results-driven mindset to solving organisational problems and driving growth. Let's talk.
UberUrban Mobility Solutions (Driver)
May. 2024 - Feb. 2025Melbourne, Victoria, Australia- On-demand conversationalist
- Passenger logistics coordinator
- Designated driver services for complete strangers
- High-speed opportunity assessment
- Mobile therapy services
- Part-time carpool karaoke host
- Specialising in projects between 5 minutes and 60 minutes in duration Driving for Uber I am getting first-hand insight into a leading tech platform's B2C and B2B UX. Learning from Uber how they reward and incentivise their drivers and move them toward desired behaviours. I am observing consumer behaviour first hand and assessing the differences in how they approach the service and drivers. Driving for Uber works for me around my school pick ups, consulting meetings and coffee catch-ups. It allows me to meet some interesting people and have some great conversations - and I get to see parts of my town I haven't seen for a while, or ever.
Associated Retailers LimitedGroup General Manager – SportsPower & Member Services
Nov. 2018 - Feb. 2024Melbourne, AustraliaAssociated Retailers Limited (ARL) is a membership-based, cooperative buying group that provides a range of services and benefits to independent retailers (members). ARL services over 400 stores nationally across 6 brands – SportsPower, Toyworld, Camping World, Compleat Angler, Mensland, Shoex. Network Turnover: >$500m p.a. Network Employees: >1500 • Led growth and transformation for the SportsPower business, with full P&L responsibility for the portfolio of SportsPower stores nationally, achieving successful performance turnaround for the division: − Grew store revenue by +20% over four years, navigating the business and its members through COVID − Grew contribution of the Sports division to ARL to 30% above pre-COVID levels through targeted cost transformation, reduction in COGS, and a significant increase in supplier contributions to the business
− Strengthened commitment from members through strategic business partnering, and successful delivery of digital transformation and strategic marketing initiatives • Developed and executed a clear strategy and value proposition for Member Services, to drive transformation improvement in member engagement, satisfaction, capability, and performance:
− Increased Member participation in marketing programs and Member investment in promotion by +20%
− Significantly improved Member satisfaction with the Sport division and Marketing functions
− Implemented consumer research and brand health tracking to develop clear consumer profiles and brand messages: • Mobilised, coached and developed a team of 12 direct reports including Product Managers, Marketing Managers, Digital Specialists, Design & Creative, Retail Systems Specialists, and a Member Liaison team • Championed the digital transformation agenda to enable the successful launch of the eCommerce platform and facilitate successful onboarding of 50+ stores onto the POS system
BIG4 Holiday Parks of AustraliaGeneral Manager - Marketing and Sales
Oct. 2015 - Oct. 2018Melbourne, AustraliaBIG4 Holiday Parks is an Australian market leader in domestic tourism. A membership-based cooperative of independent park operators with a network of 180+ parks across Australia, and 200K active members (consumers) in the BIG4 Holiday Perks loyalty program. Network Turnover: >$300m p.a. Network Employees: >2500. • Led the development and execution of a consumer-focused, research-led brand strategy that delivered record growth in new loyalty memberships and improved member retention by 10%, driving significant ROMI on an annual marketing budget − Critically reviewed and redesigned the BIG4 Loyalty proposition, executing a comprehensive rebrand and GTM launch
− Redesigned SEM and SEO strategy, partnering with a digital agency and harnessing insights and analytics to drive a 27% increase in traffic and adding more than 1 million visits per year to the booking website:
- Revenue from online bookings grew from $24M to $35M per annum (+45% over 3 years)
- Grew email booking revenue by 60%+ over 2 years to over $2M through CRM personalisation and targeted EDMs
- Increased advertising recall by 60% over 2 years across all customer segments • Developed and managed an integrated team across Brand Communications, Digital Marketing, eCommerce, Corporate Communications, Public Relations, Member Services, and Corporate Partnerships, providing active coaching and direction to 8 direct reports and fostering a culture of innovation and continuous improvement
Greyhound Racing VictoriaGeneral Manager - Marketing and Communications
Dec. 2012 - Oct. 2015Melbourne, AustraliaGreyhound Racing Victoria is a member-based organisation and statutory body responsible for the administration, development, and promotion of the sport of Greyhound racing across 13 venues statewide. • Partnered with cross-functional colleagues, consulting with members and multi-agency stakeholders, to develop long-term strategic marketing plans to drive sustainable growth in the sport's $1.3b+ annual revenue:
− Generated revenue growth of +$12.5M, outstripping Metro and regional revenues for other racing codes
− Delivered multiple programs that resulted in +17% in attendance over 2 years
• Transformed brand perception and awareness for Greyhound Racing with an insights-led brand strategy and award-winning marketing campaign, embedding robust brand tracking and brand health metrics to evidence impact:
− ‘Unprompted Awareness’ of Greyhound Racing: 23% to 29% YOY
− ‘I understand this form of racing/wagering’: 36% to 53% YOY
− Conceptualised, and developed positioning and campaign, Every Greyhound Has a Story, for the greyhound breed as a pet resulting in record adoptions: FY14 up 40% YOY and FY15 up 63% YOY
• Led and developed a high-energy, results-driven team across brand Communications, Event Management, Digital Marketing, Content, Brand Design, Corporate Communications, and Media Relations
• Negotiated and managed commercial agreements and contracts with industry, media, and community partners, strengthening partnerships with The McGrath Foundation and Prostate Cancer Foundation of Australia and promoting GRV’s social impact
NikeBrand Manager - London Olympics
Dec. 2011 - Sep. 2012Melbourne, AustraliaIn addition to my RBP responsibilities I led Nike Pacific's local activation against the London 2012 Olympic Games. This comprised of developing, with functional managers, the brand communications, brand consumer activations, digital communications, athlete leverage and retail campaign development as well as leading the execution of the Nike Innovation Pop-Up store in Oxford St, Sydney (http://www.facebook.com/nikerunningau/videos). Skills utilized during this project included;
- Multiple agency management
- Brand management
- Innovative and creative thinking
- Project management
- Problem solving
- Media briefing and planning
- Consumer journey mapping and experience development
- Ideation and Creative development
- Multi-tasking and time management
- Budget management
- Local and International stakeholder management
- Utilization of the full marketing mix
NikeRetail Brand Manager
Jun. 2009 - Nov. 2012Melbourne, AustraliaAs Nike Pacific's RBP Manager I was responsible for Nike's brand presence at retail in Australia and NZ. Leading the management of the Nike brand in vertical, multi-brand and digital retail channels to ensure the brand's truths were delivered to our consumer every step of the way. Leading a significant team of direct reports to deliver innovative and compelling consumer communications, account marketing plans, seasonal marketing initiatives, staff education and consumer activations for the Nike brand.
NikeStrategic Account Marketing Manager
Mar. 2008 - May. 2009As Account Marketing Manager I planned and executed seasonal and annual marketing plans with Nike Pacific's Strategic Accounts incl. Foot Locker and Rebel Sport. I was key point of contact for sales and merchandising to ensure key product strategies were implemented and key stories were told to the consumer at the right time and in the right place. I developed media plans with our agency and worked collaboratively with Strategic Accounts delivering mutually beneficial results.
NikeSports Marketing and Promo Apparel Manager
Mar. 2004 - Feb. 2008Led the end-to-end process for the development of Nike's Licensed apparel range for major assets incl. the FFA, Carlton FC, Brisbane Broncos, Port Adelaide FC, Canterbury Bulldogs, Richmond FC. I also managed relationships with key Nike athletes in the football category with responsibilities such as contract negotiation, agent relationships, product request management and brand leverage of assets.
NikeApparel Product Line Manager
Mar. 2001 - Mar. 2004Managed the Apparel merchandising business for Nike Australia across three very different businesses. Inline (Football/Soccer, Basketball), Licensed Team Sports (AFL/NRL/Soccer), and Nike Golf. I developed local ranges leading everything from design to development and delivery, sourced overseas ranges to secure more profitable ranges and consumer right assortments. I initiated the Team Sales offering for Nike in Australia and worked with Carlton FC, Brisbane Broncos and Football Federation Australia to develop innovative and industry leading products that benefited their players and excited their supporters.
NikeFootwear Product Line Co-Ordinator
Mar. 2000 - Dec. 2001
TabcorpVarious
Nov. 1994 - Nov. 2008VariousExperience with sports betting and wagering gained through various positions held with TAB Sportsbet since its inception with activities including;
- Consumer insights
- Product Development
- Media Relations
- Marketing Insights
- International Market Intelligence Various positions also held with Tabcorp including TAB/TAB Sportsbet operator between 1994-1997.
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