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Work Background
Executive Construction HomesMarketing Director
Jun. 2025 - Dec. 2025Columbia, South Carolina, United StatesAs Marketing Director at Executive Construction Homes, I lead the strategy and execution of all branding, digital marketing, and lead generation efforts to drive growth and visibility for our communities across the Midlands. I oversee the development and implementation of marketing campaigns, manage creative direction for web and social platforms, and collaborate closely with our sales and leadership teams to align marketing initiatives with business objectives. My focus is on crafting data-driven strategies that strengthen our brand presence, enhance the customer experience, and convert interest into homeownership. Key areas of responsibility include: Brand management and creative strategy Digital marketing, social media, and website development Lead generation, CRM management, and reporting dashboards Content creation and community storytelling Collaboration with builders, agents, and partners to showcase new homes and communities At ECH, I’m passionate about connecting people to homes they love — and helping our company grow through authentic, results-driven marketing.
Savannah Lakes Village Real EstateMarketing Associate
Jan. 2020 - May. 2025McCormick, South Carolina, United StatesMarketing & Real Estate Professional | Savannah Lakes Village Real Estate
For over five years, I’ve been proud to represent Savannah Lakes Village — an active-adult lakefront community in McCormick, South Carolina — where I’ve helped connect hundreds of families with a lifestyle they love. In my role, I’ve managed a blend of marketing, sales support, and community engagement initiatives designed to showcase the unique charm of the Savannah Lakes lifestyle. From digital campaigns and open house events to photography, video, and content creation, I’ve helped tell the story of our community while driving measurable growth in interest and sales. Key Highlights: Developed and executed social media, email, and print marketing campaigns that increased qualified leads and visibility. Captured drone and interior photography to highlight properties and amenities. Supported agents with listing materials, brand consistency, and client engagement strategies. Collaborated with community partners to promote events, wellness programs, and neighborhood experiences. Strengthened the online presence of Savannah Lakes Village through creative storytelling and consistent branding. Through this experience, I’ve built a deep understanding of real estate marketing, lifestyle branding, and what it takes to create lasting connections between people and place.
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