Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Eli Lilly and CompanyAssociate Director - Consumer Cross-Cultural Marketing Lead Strategist
Feb. 2025New York, New York, United States
Wells FargoVice President, Senior Lead, Culture and Brand Strategy
Jan. 2024 - Feb. 2025New York, New York, United States
AllyMarketing Manager, Brand Strategy
Mar. 2023 - Dec. 2023New York, New York, United States
AllySenior Specialist, Multicultural Marketing
Aug. 2021 - Mar. 2023New York, New York, United States
AllyMulticultural Marketing Specialist
Aug. 2020 - Aug. 2021New York, New York, United States
AllyBrand Partnership Marketing
Jan. 2019 - Aug. 2020Charlotte, North Carolina, United States• Serve as a marketing lens to diversity and inclusion marketing initiatives while enhancing and implementing diversity and inclusion framework across all advertisement. Help oversee any marketing collateral to ensure all creative align with the overall corporate diversity and inclusion marketing strategy.
• Help manage the Ally and Cheddar content partnership by strategically building a robust content calendar and produced 180+ LIVE segments with Ally executives such as CEO, CMO, COO and high-profile influencers from the floor of NYSE positioning Ally as a thought leader in the financial services industry. Continuously optimize and track performance metrics to ensure business KPIs are met.
• Lead and manage a multi-million dollar branded merchandise program in support for all enterprise wide brand merchandise, sponsorship and activation, dealerships and multiple business groups. • Work in a cross-functional team to maximize a full content distribution plan within various marketing channels including social media, digital and programmatic, paid and earned platforms, internal and external communication teams
• Breathe the Ally brand to life through numerous multi-million-dollar sponsorship executions such as Forbes 30 under 30, NASCAR, MLS, nationwide PRIDE, GLAAD and high-profile influencer partnerships with Katie Couric, Big Sean and RocNation
• Daily collaboration with leading event, digital, media, and creative agencies across the nation creating unique, disruptive and impactful marketing campaigns bringing the Ally brand and narrative to the forefront
AllyMarketing Analyst
Aug. 2017 - Jan. 2019Charlotte, North Carolina Area• Support Ally and Cheddar partnership by strategically planning shows, content creation for segments, lead approval process, track segment performance and maintain strong relationship with Cheddar partners • Support strategy plans, TV commercial scripts, and rotations to ensure all promotions reach full exposure • Analyze and interpret metrics for all online videos and present results to Chief Marketing Officer • Create and revise business review decks for Board of Directors, Chief Marketing Officer and Senior Marketing Director through Adobe software and Microsoft PowerPoint • Submit marketing and social creative briefs to provide strategy, messaging, and creative direction to User Experience team and creative agency • Assist the events department with sponsored Ally events with daily operations and creative insights as far as landscaping, company logo placements, and product placements • Help implement new employee affiliate program to increase company morale and account conversions
AllyMarketing Intern
May. 2017 - Aug. 2017Charlotte, North Carolina Area• Support strategy plans, TV commercial scripts, and rotations to ensure all promotions reach full exposure
• Analyze and interpret metrics for all online videos and present results to Chief Marketing Officer • Create and revise business review, year end, and project based decks for Board of Directors, Chief Marketing Officer and Senior Marketing Director • Submit marketing and social creative briefs to User Experience team
• Assist with external partnerships with execution as far as logistics, content ideation, segment approval process and event coordination • Assist the events department with sponsored Ally events with daily operations and creative insights as far as landscaping, company logo placements, and product placements
• Write headlines and content for Ally accolades and recognition banners for website and social platforms
Carolina Clinical TrialsMarketing and Social Media Coordinator
Nov. 2015 - May. 20171084 Vinehaven Drive NE Concord, NC 28025• Coordinate Events to help promote and raise awareness of company brand and new clinical studies • Manage all social media accounts such as Facebook, Twitter, LinkedIn, Weebly, Pinterest and Instagram while following all medical risk management guidelines
• Maintain an organized database of patients medical information and statistics on social media interactions • Perform in community outreach and participate in local Health and Wellness fairs to increase brand awareness and clinical trial recruitment
• Design promotional advertisement while meeting all IRB guidelines • Increase brand awareness and patient recruitment through Google Ads, Google Ad-words, Facebook Ads, Marketing Campaigns and Digital Marketing techniques
Charlotte Motor SpeedwayMarketing Specialist
Aug. 2015 - May. 20165555 Concord Pkwy S, Concord, NC 28027• Assisting with marketing promotions and social media accounts to increase sales and ticket renewals
• Building strong client relationships with affiliates to increase satisfaction and renewals
• Organizing press conferences and events with the speedway and their affiliates; Fox Sports, Wix Filters, PRN, NBC Sports, including motorsports teams
• Traveling with the Marketing/Sales/PR dept. to events, press conferences, and races to help them with the implementation of promotions and assisting with Farsi and Turkish translations
University of North Carolina at CharlotteStaff Writer - NinerTimes
Jan. 2015 - Nov. 2015Charlotte, North Carolina Area• Staff writer for Opinion Column, Lifestyle Column, and Special Editions
• Conduct interviews, research, and design spreads as well as edit and revise articles of fellow staff members using programs such as InDesign, Illustrator, Photoshop and WordPress
University of North Carolina at CharlotteAccount Executive - Niner Media
Jan. 2015 - Aug. 2015Charlotte, North Carolina Area• In charge of working with on-campus organizations and business in the Charlotte area to assist with their advertising/promotional needs through online, social media, print, tabling, and press releases • Assist the creative director with innovative ideas to capture audience attention
• Review client’s advertising structure and offer assistance to improve the partnership with each business
Intch is a Professional Networking App for the Future of WorkSee more people like Selim on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
111948 people
19
Communications Professional, Digital Content Creator
16
Business Analyst @ Empress Luxe Consulting, LLC.
17
Office Manager & Jack of all Trades