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Work Background
K4ConnectVice President of Sales
May. 2025United StatesSales leadership for AgeTech K4Connect that serves senior living communities with enterprise Software-as-a-Solution (SaaS) solutions that simplify communication, automate workflows, reduce administrative burdens and costs, streamline operations, and empower staff with data-driven insights to improve resident care, engagement, hospitality and satisfaction.
JT Kemerly & AssociatesFounder/Consultant
Jan. 2022 - May. 2025Chicago, Illinois, United StatesProvide sales and marketing consulting services to senior living organizations with a heavy emphasis on Life Plan communities. Over 30 years of senior living sales and marketing experience and nearly $2 Billion of new development projects. Focusing on sales management, training and performance as well as marketing, outreach and lead generation. Very successful at leveraging extensive experience in senior living to assist organizations sell their products and services to senior living organizations.
VoiceFriendVice President Business Development
Jan. 2021 - Dec. 2021Chicago, Illinois, United StatesLead and manage the Business Development process and team to grow top line SaaS revenues in Senior Living, Skilled Nursing, PACE programs and other related market segments.
Lutheran Life CommunitiesSenior Vice President, Sales and Marketing
Sep. 2018 - Nov. 2020Arlington Heights, IllinoisLead the sales and marketing efforts across six campuses in Illinois, Indiana and Florida. Responsibilities included directing, administrating, and coordinating the marketing, sales, and communications activities of Lutheran Life Communities and its affiliates. As part of the Executive Leadership Team this role contributed to the organization’s forward-thinking abilities to deliver on organizational and mission promises that have been the legacy for the past 125+ years.
Carlton Senior LivingSenior Vice President Sales and Marketing
Jul. 2017 - Jul. 2018Concord, CAWith eleven communities, and more than thirty years experience, Carlton Senior Living has provided Northern California Seniors with an array of individually tailored care options - ranging from independent and assisted living to award-winning health and memory care programs.
JT Kemerly and AssociatesPresident / Founder
Jan. 2012 - Jun. 2017Greater Chicago AreaA full service consulting agency for the senior living industry that is highly skilled at identifying opportunities and creating strategic plans that encompass the systems, training, marketing and sales tools that produce high performance results.
ViVice President of Sales
May. 1998 - Jan. 2012Greater Chicago AreaManaged the sales operations for the entire organization consisting of up to twenty communities nationally including ten Continuing Care Retirement Communities and ten Rental Independent and Assisted Living communities. Successfully advanced within the organization over the fourteen years in the corporate office by applying extensive field experience and successes to all initiatives. Effectively developed cross-functional relationships to consistently achieve annual performance goals. Engineered the strategic sales and marketing plans and activities for the development of seven new communities representing over $1.2 Billion in development costs.
JT Kemerly & AssociatesPresident
Jul. 1997 - May. 1998Hilton Head Island, SCA full service consulting agency for the senior living industry that is highly skilled at identifying opportunities and creating strategic plans that encompass the systems, training, marketing and sales tools that produce high performance results. Selected by CareMatrix to provide sales oversight for their $56M start-up CCRC, Lasell Village, in West Newton, Massachusetts. One of the nation's first University Based Retirement Communities (UBRC) that required residents to complete 450 hours of educational activities each year. Created the sales systems and processes, conducted sales training and prospect presentations of the start-up community. Designed and implemented a comprehensive CRM software program and reporting to effectively manage leads and improve sales performance. Successfully led the sales team through the conversion of initial Priority Deposits to 10% Deposits and the residency application process exceeding pro forma goals. Provided on-boarding and training of the Sales Director to the sales systems and process to take over the management of the sales team going forward through the construction and community opening.
Volare Systems, LLC (TidePointe Retirement Community)Vice President of Sales and Marketing
Jul. 1995 - Jul. 1997Hilton Head Island, South CarolinaResponsible for all aspects of sales and marketing for this $100M start-up CCRC developed by P.I.E. Mutual Insurance Company and The Sea Pines Company on 68 acres just outside the Sea Pines gate. Consistently exceeded sales and revenue goals leading to a successful community opening. Developed marketing and outreach plans for the care center that also contributed to accelerating occupancy and revenue. * Improved year over year annual sales by $6M in 1996 * Recognized by National Mature Media Awards in 1997 with a Silver Award for our sales brochure and collateral and a Bronze Award for our interactive virtual tour video presentation
Classic Residence by HyattDirector of Sales and Marketing
May. 1991 - Jul. 1995Reno, NevadaResponsible for developing and executing the annual budget and marketing plan, hiring, training and leading the sales team. Improved occupancy from 59% to 95% in just over twelve months. Increased sales average from 5 / mo. to 12 / mo. while reducing the staff by half. Achieved a company record of 24 consecutive months at 100% occupancy and zero lost revenue days. * Nine time recipient of the President's Club Award of Sales Excellence
Marriott Senior Living ServicesDirector of Sales and Marketing
Jan. 1989 - May. 1991Indianapolis, Indiana and Arlington Heights, IllinoisResponsible for personal sales and sales team performance, developing direct mail campaigns, public relations, advertising and community outreach plans to achieve occupancy goals. * Recognized as Top Sales Producer five of twelve months in 1989
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