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Work Background
Emfira Strategy & AdvisoryFounder
Feb. 2026United StatesFounder of Emfira Strategy & Advisory, a boutique firm helping growth-stage companies design the financial systems, capital strategy, and operational infrastructure required to scale.
Drawing on experience leading finance and operations in high-growth, venture-backed environments, Emfira partners with companies to build the financial infrastructure, systems, and strategic frameworks needed to support sustainable growth.
Areas of focus include:
• Finance transformation and systems implementation
• Financial modeling and strategic planning
• Capital strategy, fundraising readiness, and working capital optimization
• Operational scaling and process design
Emfira also explores advisory opportunities at the intersection of business, global mobility, and lifestyle strategy.
NationsBenefitsDirector of Finance
Aug. 2025 - Feb. 2026United StatesLead post-acquisition financial integration and operational alignment following the acquisition of CareCar.
Oversaw systems consolidation, NetSuite & reporting harmonization, and close process standardization across entities.
Drove finance transformation initiatives focused on scalability, governance, automation, and operational visibility.
Acted as a strategic bridge between entrepreneurial operations and enterprise infrastructure, ensuring structural stability and long-term performance within a national benefits platform.
CareCarChief Financial Officer
Jan. 2020 - Aug. 2025United StatesI joined CareCar during early growth and built the finance organization as the company expanded its non-emergency medical transportation marketplace across 20+ states.
Designed and led financial infrastructure from the ground up, including full NetSuite implementation, multi-entity reporting, scalable vendor payment operations, and enterprise-grade controls. Developed pricing strategy, working capital frameworks, and operational analytics to support rapid geographic and contract expansion.
Led multiple venture-backed fundraising rounds and served as finance lead through acquisition preparation and due diligence, culminating in CareCar’s successful acquisition by NationsBenefits in August 2025.
QBE AsiaRegional M&A Project Lead, Financial Planning Manager
Jun. 2018 - Nov. 2019Hong Kong, Hong Kong SAR- Acting project lead on successful divestment of two entities; developed governance framework, managed communications and information sharing with global team and buyers, supported sell side due diligence and preparation of investor materials. - Developed financial modelling and impact analysis on internal restructuring initiative including workforce optimization and internal transition planning and tracking; resulting in over $6m efficiency savings in the first year of implementation. - Produced adhoc analysis on a range of initiatives including: reinsurance program proposals, portfolio reviews, capital deployment, and operational efficiency.
QBE InsuranceLead Analyst, Corporate Finance
Apr. 2017 - Jun. 2018Sydney, New South Wales, Australia- Led development of corporate finance capability within Group including building of balance sheet model to tie shareholder return to budgeted P&L and implementation of framework around capital and liquidity measures - Designed and implemented project financial evaluation tool with comprehensive return assessment ultimately used to guide decisions around capital investments.
QBE InsuranceCorporate Development Analyst
Apr. 2016 - Apr. 2017Sydney, New South Wales, Australia- Provided analytical support for M&A activities including opportunistic market scanning, financial support on proforma deal proposals and board presentations - Supported initial development stages of QBE venture fund through global market research, formulation of structural proposals, and direct engagement with local startup and accelerator market
QBE North AmericaFinancial Analyst, Strategy and Planning
Jun. 2014 - Apr. 2016Greater New York City Area- Piloted comprehensive benchmarking framework resulting in global implementation of ‘best practice’ quarterly industry analysis used in strategic planning initiatives - Created capital budgeting analysis and project proposals which ultimately supported operational cost efficiencies and transformational M&A activity
COTTON7 Global EnterprisesChief Financial Officer, VP
Nov. 2012 - Nov. 2018Chief Financial Officer, Vice President: January 2015 - Nov 2018 Program Finance Manager: November 2012 - January 2015 - Assisted in valuation of new technology and development of market and economic impact analysis - Managed financial forecast models used in investor relations and participated in launch of marketing strategy - Participated in highly confidential projects including protection and promotion strategies of sensitive material
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