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Work Background
Godrej Consumer Products LimitedHead of Marketing
Jul. 2022Colombo District, Western Province, Sri LankaHeading the marketing function for Godrej Sri Lanka covering over 8 brands in Sri Lanka spread across the FMCG categories. Responsible for
• Leading the development of all marketing plans.
• Ensuring the implementation of effective marketing strategies.
• Focusing on growing audiences and the uptake for products and services.
• Reviewing and reporting on all areas of the marketing strategies and its implementation.
• Developing the corporate brand identity in consultation with senior managers, executives, and partners.
GlaxoSmithKline Consumer Healthcare, L.P.Senior Brand Manager - Oral Health Care for Sri Lanka and Bangladesh
Sep. 2021 - Jul. 2022Colombo• Ensuring delivery of company objectives in terms of delivering top and bottom line and market share goals via designing and carrying out marketing plans for the entire Oral Healthcare portfolio in Sri Lanka and Bangladesh and also the Digestive health care portfolio in Sri Lanka. • Managing brand health and creating consumer connection both above and below the line to create value and build a strong brand image.
• Envisioning and executing studies via research channels to mine for consumer insights both for existing categories and expanding sub segments • Responsible for recommending and working with key stakeholders to deliver marketing related activities in terms of above-the line and below the line activities. This includes advertising, promotions at shopper point and ensuring optimum distribution for the brands. • Responsible for data mining to unearth new insights to consumer and shopper behaviour to ensure brand strategies and plans are well supported • Ensuring data is used review brand plans on a periodic basis and make corrections/revisions where required
• Use of strong insights to develop and bring to life new campaigns for the brands which are 360 in nature • Working closely with creative agencies to ensure marketing campaigns for the brand delivering value and contribute towards brand building. • Responsible for managing and coordinating with external sources to deliver marketing related activities in terms of above-the line and below the line activities, creative development, research, obtaining accreditation and other related activities. • Responsible for closing contracts with all external stakeholders in relation to the marketing function
• Working closely with digital agency on ensuring a full funnel approach on the digital space for the brands including SEO and social media marketing and ecommerce. • Use of digital research via Brand Lift Studies (BLS) to identify the brand health in the digital space
GlaxoSmithKline Consumer Healthcare, L.P.Senior Brand Manager - Oral Health Care for Sri Lanka and Bangladesh
Sep. 2021 - Jul. 2022Colombo• Ensuring delivery of company objectives in terms of delivering top and bottom line and market share goals via designing and carrying out marketing plans for the entire Oral Healthcare portfolio in Sri Lanka and Bangladesh and also the Digestive health care portfolio in Sri Lanka. • Managing brand health and creating consumer connection both above and below the line to create value and build a strong brand image.
• Envisioning and executing studies via research channels to mine for consumer insights both for existing categories and expanding sub segments • Responsible for recommending and working with key stakeholders to deliver marketing related activities in terms of above-the line and below the line activities. This includes advertising, promotions at shopper point and ensuring optimum distribution for the brands. • Responsible for data mining to unearth new insights to consumer and shopper behaviour to ensure brand strategies and plans are well supported • Ensuring data is used review brand plans on a periodic basis and make corrections/revisions where required
• Use of strong insights to develop and bring to life new campaigns for the brands which are 360 in nature • Working closely with creative agencies to ensure marketing campaigns for the brand delivering value and contribute towards brand building. • Responsible for managing and coordinating with external sources to deliver marketing related activities in terms of above-the line and below the line activities, creative development, research, obtaining accreditation and other related activities. • Responsible for closing contracts with all external stakeholders in relation to the marketing function
• Working closely with digital agency on ensuring a full funnel approach on the digital space for the brands including SEO and social media marketing and ecommerce. • Use of digital research via Brand Lift Studies (BLS) to identify the brand health in the digital space
GlaxoSmithKline Consumer Healthcare, L.P.Senior Brand Manager - Oral Health Care and Digestive Health
Jan. 2020 - Aug. 2021Colombo, Western Province, Sri Lanka• Ensuring company objectives of both revenue and profit ae delivered for the Oral Healthcare portfolio and Digestive health care portfolio in Sri Lanka through the strategizing and implementation of brand plans • Create and build brand equity with strong promotional activities that create value. • Identifying and implementing necessary research to unearth new consumer behaviour
GlaxoSmithKline Consumer Healthcare, L.P.Senior Brand Manager - Oral Health Care and Digestive Health
Jan. 2020 - Aug. 2021Colombo, Western Province, Sri Lanka• Ensuring company objectives of both revenue and profit ae delivered for the Oral Healthcare portfolio and Digestive health care portfolio in Sri Lanka through the strategizing and implementation of brand plans • Create and build brand equity with strong promotional activities that create value. • Identifying and implementing necessary research to unearth new consumer behaviour
GlaxoSmithKline Consumer Healthcare, L.P.Senior Brand Manager – Oral Health Care
Jul. 2016 - Dec. 2019Colombo, Western Province, Sri Lanka• Responsible for achieving of company objectives for the oral category on value, volume and profits through the creation and implementation of marketing plans for the entire Oral Healthcare portfolio in Sri Lanka.
GlaxoSmithKline Consumer Healthcare, L.P.Senior Brand Manager – Oral Health Care
Jul. 2016 - Dec. 2019Colombo, Western Province, Sri Lanka• Responsible for achieving of company objectives for the oral category on value, volume and profits through the creation and implementation of marketing plans for the entire Oral Healthcare portfolio in Sri Lanka.
GlaxoSmithKline Consumer Healthcare, L.P.Brand Manager – Eno and Iodex
Feb. 2012 - Jun. 2016Colombo, Western Province, Sri LankaEnsuring delivery of company objectives in terms of delivering top and bottom line and market share goals for brand Eno and Iodex in Sri Lanka
GlaxoSmithKline Consumer Healthcare, L.P.Brand Manager – Eno and Iodex
Feb. 2012 - Jun. 2016Colombo, Western Province, Sri LankaEnsuring delivery of company objectives in terms of delivering top and bottom line and market share goals for brand Eno and Iodex in Sri Lanka
Hemas Consumer Brands - Sri LankaBrand Manager
Jan. 2010 - Jan. 2012Colombo, Western Province, Sri LankaManaging the brand Clogard, the second largest brand within the company portfolio. This includes the planning and execution of all marketing activities keeping in line with brand plans to meet company objectives; goals in volume, profit and market share. Total responsibility for brand equity. Total responsibility of coordinating with other departments especially sales and supply chain to ensure timely and consistent delivery of product to market. Also responsible for managing and coordinating with key external sources to deliver marketing related activities in terms of above-the line and below the line activities, creative development, research, obtaining accreditation and other related activities. Also involved in leading and supporting NPD activities for the brand. Re-launched the base brand in 2010 and launched a new variant for the toothpaste brand in 2011.
Hemas Consumer Brands - Sri LankaAssistant Brand Manager
Mar. 2009 - Dec. 2009Colombo, Western Province, Sri LankaAssisted in the brand management of the company's largest brand, in the areas of coordinating internally to ensure timely delivery of product and successful execution of brand activities.
Hemas Consumer Brands - Sri LankaManagement Trainee
Sep. 2007 - Feb. 2009Colombo, Western Province, Sri LankaObtained an overall understanding of the Hemas group with focused training on the FMCG and Transport sector with on the job training in the field of Marketing and HR within FMCG sector.
Hatton National BankManagement Trainee
Jan. 2007 - Dec. 2007
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