Antonio Miguel Mercado

Fractional CMO @AGPieco

Team LeadershipDigital MarketingMarket ResearchBrand ManagementStrategic MarketingMarketing DirectorMarketingConsulting

Antonio Miguel A Mercado – Fractional CMO | Fractional Head of Communications | Marketing & Communications Executive (Philippines & ASEAN) Miguel Mercado is a highly experienced marketing and communications executive with a strong track record of success across the Philippines and ASEAN markets. As a fractional Chief Marketing Officer (CMO) and Head of Communications, Miguel delivers executive-level leadership and strategic direction to businesses seeking to elevate their brand strategy, enhance digital marketing, and drive integrated communications across multiple channels. With extensive regional experience and deep expertise in strategic marketing, corporate communications, brand development, and digital transformation, Miguel empowers organizations to unlock business growth through data-driven marketing strategies, customer engagement, and tech-enabled communication frameworks. Miguel has led diverse, high-performing teams across Southeast Asia, with hands-on experience in brand positioning, content strategy, digital campaigns, crisis communications, and internal communications. His global perspective—shaped by living and working in the Philippines, Thailand, and Malaysia—enables him to craft culturally nuanced marketing and communication strategies that resonate across diverse markets. As a recent graduate of Hyper Island’s Master’s in Digital Management, Miguel is fluent in modern tools and frameworks that drive digital innovation, marketing automation, and cross-functional collaboration. He is passionate about transforming traditional marketing functions into agile, performance-driven engines for growth. As a fractional executive, Miguel specializes in: - Leading go-to-market strategies and marketing operations - Building and executing digital communication plans - Optimizing brand architecture and value propositions - Developing marketing KPIs, reporting systems, and performance metrics - Aligning communications strategies with business goals and customer insights - Coaching internal teams and embedd