Happy Joe's PizzaVice President Marketing
Jul. 2025 - Mar. 2026Davenport, IALed brand evolution for a legacy restaurant chain (35+ locations), balancing nostalgic identity with modern marketing strategy
Built and executed full-funnel campaigns across digital, in-store, and community channels
Directed creative development across POS, packaging, merchandise, and social to elevate brand storytelling and guest experience
Launched new menu lines and promotional platforms, driving incremental revenue and engagement
Developed strategic partnerships and promotional programs, including national brands and charitable initiatives
Redesigned loyalty program into a tiered, choice-based system to increase retention and frequency
Partnered with 35+ franchisees to align national strategy with local execution
Presented marketing strategy, performance insights, and growth initiatives to executive leadership and board stakeholders