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Work Background
PATSY KENNEY CONSULTINGIndependent Consultant
Nov. 2023New England, and beyondI help purpose-driven entrepreneurs, creatives, and small teams bring their boldest ideas to life through my signature Dream Lab framework—a blend of deep brand strategy, creative clarity, and soul-rooted alignment. Whether you're building a brand from scratch, evolving an existing business, or navigating a turning point, Dream Lab sessions are designed to meet you where you are and move you forward with intention, vision, and actionable next steps. Offerings include:
*Dream Lab Intensive* – a focused 90-minute session for clarity + momentum
*Dream Lab Immersive* – a day-long deep dive into your brand + business vision
*Dream Lab Momentum* - 3- or 6-month guidance containers designed to hold your vision and move it forward with steady, aligned action.
*Dream Lab + Soul* – for dreamers craving strategy + spiritual support Clients walk away with aligned messaging, renewed confidence, and a clear path forward—rooted in who they are and ready to grow. 🔗 www.patsykenney.com/work-with-me
Belgrade Lakes Golf ClubDirector of Brand Experience
May. 2021 - Nov. 2023Belgrade Lakes, MaineMarketing lead and publicist for a nationally renowned premier golf course, Belgrade Lakes Golf Club: • Advised Club owners and stakeholders on sales, marketing, and communications strategies. • Established and maintained strong relationships with members of the press (broadcast, radio/podcasts, print/digital, trade outlets). • Created and managed fully booked on-site AirBnB for Club guests.
Sweeney | In-Context Research & Consumer EthnographyEthnographic Strategist
Dec. 2019Providence, RISweeney Research, an in-context research & consumer ethnography consultancy, helps brands understand how they fit into the lives of their consumers. Through visiting targets' homes; meeting family, friends, and neighbors; visiting consumers’ workplaces; shopping with them, and interacting with them during social activities. In our ethnos, we have cleaned homes, prepared dinner, shuttled kids to activities, and organized closets ... you name it, we’ve done it. Because we explore and find beauty in the minutiae, we understand consumers when they are their most authentic selves … we get to what matters. In my role as an Ethnographic Strategist, I turn deep, emotional insights into strategic, actionable ideas. • Design and conduct consumer field research for Fortune 500 brands including Champs Sports/Foot Locker, Inc. Oriental Trading Company, and Clarks
• Analyze and synthesize critical learnings and emotional insights into pitch decks and recommendations for executive/client marketing, creative, and sales teams.
The Branding EditCo-Founder
Jun. 2017 - Jun. 2020Providence, Rhode Island AreaThe Branding Edit was a boutique visual storytelling studio that specialized in helping passionate entrepreneurs refine their brand, expand their presence online & off, and connect on a deeper level with their audience. As the Tactician, I crafted carefully and personally planned strategies to help our clients achieve a specific end, including social media community building and content virality. My primary role was to shine a light on what makes you unique and help you get clear on your brand purpose and vision to map out your visual story.
Delta Dental of Rhode IslandSr. Sales & Client Relations Coordinator
Oct. 2015 - Jul. 2016Providence, Rhode Island AreaFor more than 50 years, Delta Dental has brought smiles to Rhode Islanders of all ages, offering high quality dental programs at affordable rates. Delta Dental currently provides dental benefits to more than 650,000 members. • Responsible for overseeing community engagement opportunities and managing sponsorship coordination with community partners.
• Organized off-site broker and account appreciation events.
• Served as Broker Relations Coordinator, driving the development of a revised internal broker change process. • Developed process improvements for new account contract generation and current account renewals. • Clearly and accurately communicated plan design information to subscribers and HR professionals at account meetings and benefit fairs.
• Provided outstanding customer service to several hundred business accounts.
• Managed distribution of customized monthly management reports to top accounts.
• Led programming and coordination for local and out-of-state benefit fairs.
• Responsible for tracking sales team marketing inventory and worked collaboratively with the Creative team to develop new marketing collateral as needs arose.
Chamilia, Member of the Swarovski GroupCommunications Specialist
Jan. 2015 - Oct. 2015Cranston, RIChamilia's collections of charms and jewelry tell every woman's unique life story. Life is an amazing journey, filled with ups and downs, twists and turns. Yet, each life is amazing and extraordinary and wonderful. Chamilia invites women to live in the moment. To ring every last drop out of every second. Every relationship. Every opportunity. To live with purpose. To live with all our heart. • Supported retail partners by creating best-in-class tools to accompany each new product and program release.
• Assisted in the development and coordination of specific customer communications.
• Designed and produced sales presentation materials and weekly sales communication.
• Coordinated monthly retail newsletter including copy content, timeline, production, and distribution.
• Supported Chamilia's Social Media Consultant with content development and Instagram style photography.
• Partnered with Chamilia's Sales & Training Development Team to manage the Ambassador Program Facebook Community.
And Celebrate MediaFounder
Nov. 2014 - Aug. 2022Providence, Rhode Island AreaFounder of And Celebrate, a budding lifestyle media company supporting storytelling and human connection through brand executions such as social media, in-person experiences, and more. And Celebrate is dedicated to elevating & celebrating the human experience and all its mess, glorious, painful, triumphant, beautiful, magical mysterious moments. The mission is to help viewers identify, celebrate, and live a life that is true to them by sharing stories of others who are living lives of their aligned creation. The intention is to leave viewers feeling more connected to themselves, humanity as a whole, and the *all that is* - and inspired to take action. In a previous iteration, And Celebrate offered services to support business owners with elevating and celebrating their brands through live event experiences— from conception to design to marketing to setup and day(s) of management, we handled it all.
Bluedog Capital Partners, LLCMarketing Director
Oct. 2013 - Dec. 2014Providence, Rhode Island AreaBluedog Capital Partners, LLC is a boutique real estate investment firm located in the financial district of Providence, Rhode Island. Bluedog has built its portfolio of business through commercial real estate debt and equity investments ranging from single-family to large-scale commercial development. • Managed the creation of all marketing material including design and development of company website.
• Responsible for planning network and appreciation events for real estate brokers and investor-partners.
• Responsible for editorial direction, design, production and distribution of monthly newsletters.
• Able to think independently and clearly communicate information to investor-partners.
• Created new programs and solutions to better serve investor-partners.
• Oversaw social media platforms; Facebook, LinkedIn, Twitter.
Bluedog Capital Partners, LLCOffice Manager | Bookkeeper
Mar. 2013 - Oct. 2013Providence, Rhode Island Area• Responsible for planning and scheduling meetings, conferences, and travel.
• Verified, allocated, and posted details of all rent and escrow deposits and maintained all business transactions to subsidiary accounts in QuickBooks from sales slips, invoices and receipts.
• Reconciled balance accounts; managed vendor accounts and recorded invoices. • Prepared itemized invoices; and recorded amounts due for items purchased or services rendered.
• Maintained office supplies by checking stock to determine inventory level; anticipating needed supplies; placing and expediting orders for supplies; evaluating new office products.
Rhode Island Community Food BankWeekly Customer Service Desk Volunteer
Jan. 2013 - Jan. 2013Providence, RI• Greet member agencies as they come in to shop for food. • Record weight of food purchased.
• Direct warehouse representative to meet member agency at appropriate bay for loading.
• Ensure agency has received the correct order and is provided with weekly Food Bank news. • Provide administrative help by copying, filing, scheduling and prepping materials for distribution.
Self EmployedCommunications Consultant | Graphic Designer
Dec. 2010 - Jan. 2013Providence, RI• Full service branding solutions. Logo development, online and offline marketing solutions, copywriting. • Successful collaboration with International website developer.
• Provide excellent customer service to each client; view clients as partners in the design process.
• Technical competencies: Adobe CS6, HTML5 & CSS3, WordPress, Squarespace.
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