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Work Background
Freelance, self-employedStrategy & Growth Partner
Jun. 2025Netherlands, AmsterdamI work with scaling organizations navigating increasing customer and operational complexity, helping them turn customer experience into a measurable driver of growth, retention, and operational efficiency.
I act as an embedded, in-house partner alongside leadership and delivery teams, taking shared ownership of outcomes rather than advising from the sidelines.
My work focuses on aligning strategy, operations, and customer expectations across the end-to-end customer journey, helping organizations translate customer-centric thinking into real, commercial impact.
Selected clients and projects include: AIM, Milieu Service Nederland, Yoco, Lemon Scented Tea, Zeker & Mobiel, and CloudMotion.
The Fellas AdsBusiness Development Manager
Feb. 2025 - Jun. 2025Amsterdam, North Holland, NetherlandsDriving growth by connecting advertisers with high-quality, performance-driven traffic solutions. Responsible for identifying strategic opportunities, expanding partner networks, and delivering tailored digital advertising solutions that align with client objectives. Collaborate closely with cross-functional teams to optimize campaign performance and build long-term client relationships. Empowering advertisers to scale effectively through data-driven insights and innovative traffic acquisition strategies.
FIG DistributionCommercial Manager DACH
Jul. 2024 - Jan. 2025The Hague, South Holland, NetherlandsManaged commercial operations across the DACH region, driving market entry, strategic partnerships, and revenue growth. Focused on optimizing distribution channels and aligning regional strategy with overall business objectives. Spent 3 months in Cape Town, South Africa, to improve key business functions, including finance, production, and operational efficiency.
FairBrowseCo-Founder | Managing Partner
Dec. 2022 - Jan. 2025Amsterdam, North Holland, NetherlandsSuccessfully exited the company through a strategic sale in January 2025. Co-founded and led FairBrowse, a purpose-driven cashback platform enabling users to shop, earn rewards, and effortlessly support charitable causes. Oversaw strategy, product development, partnerships, and overall business operations, helping scale the platform and build a strong user base aligned with social impact goals.
FairMinuteCo-Founder | Managing Partner
Jan. 2022 - Jan. 2023AmsterdamA social impact hub that enables users to donate time, not money, transforming minutes into meaningful charitable contributions.
FITOSCo-Founder | Head of Business Development
Jan. 2021 - Sep. 2021Amsterdam, North Holland, NetherlandsA trusted retailer of quick and accurate COVID-19 rapid tests, ensuring peace of mind.
ROBINSON ClubSports & Entertainment Coordinator
Mar. 2019 - Jun. 2019Agadir, Souss-Massa, Morocco
Engel & VölkersReal Estate Intern
Apr. 2016 - May. 2016
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