Wipro TechnologiesUser Experience Designer
Aug. 2007 - Nov. 2013• Maintaining UI Design Standards, Information Architecture, Task & Process Flow
• Creating page layouts, Conceptual Design, High/Low Fidelity Prototyping
• Produce wireframes, mock-ups and UI specifications as needed to assist with business socialization and approval, as well as implementation and testing
• Devising User Interfaces and applying usability principles to portals as well as applications, the primary role is to improve the GUI, solve navigational issues, presenting new ideas to the team members, helping developers in improving the UIs, standardizing templates and prototypes
• Creating personas and scenarios
• Working with Team and / or business analysts to understand user needs, business and functional requirements to develop interactions and navigation systems
• Monitoring the performance and results of product; identifying and evaluating improvement options
• Responsible for the visual quality, overall look and feel of the site
• Working at bridging user and business requirements; applying and instigating branding awareness through a quality design framework