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Work Background
Extra Mile Brands: A High-Volume DTC E-Commerce Portfolio & ManufacturerMarketing Director
May. 2025Reedsville, Pennsylvania, United States
Extra Mile Brands: Top Flight Automotive, Auto Accessories of America & CA (Corvette America)Marketing Director
May. 2025Reedsville, Pennsylvania, United States
Southern New Hampshire UniversityAdjunct Professor of Marketing
Dec. 2024Manchester, New Hampshire, United StatesEducating and engaging with undergraduate and graduate students across diverse marketing disciplines.
MishimotoProduct Content Marketing Manager
Jul. 2024 - Apr. 2025Garnet Valley, Pennsylvania, United StatesAs Mishimoto's Product Marketing Manager, I have a proven record of successful product launches and higher sales. I'm skilled at managing products, creating effective content, and leading teams. I boost sales with innovative marketing and improve product webpages to provide more awareness for customers' paths to purchase. I'm an expert in creating product content, leading teams, and supporting other staff.
TransPerfectBrand Marketing Manager
Aug. 2021 - Jun. 2024Philadelphia, Pennsylvania, United States• Managed marketing go-to-market strategy and execution (content, digital, lead generation, and events) for global divisions in media, gaming, language learning, digital marketing, accessibility, and event localization. I've boosted brand awareness and lead generation, achieving 20% yearly digital marketing growth, $19M in new online leads, and $150M in annual event leads. • Created the marketing plan for our event localization and media SaaS services, defining the core messaging used in all our materials. • Unified 11 previously separated studios across Africa, Asia, Europe, and South America, rebranding them, updating their online presence, and implementing a single customer system. Preventing sales teams from competing for the same projects while improving overall profits and collaboration.
Dorman ProductsChannel Marketing Manager
Feb. 2020 - Aug. 2021Colmar, PA• Managed multi-channel marketing programs for large retail stores and online customers like Napa, AutoZone, and Amazon, boosting product sales by $170M. • Assisted in starting a technician training program to enhance brand awareness, offering online and in-person classes. In its first year, 7,000 mechanics across the US joined, and big partners like Auto Wares, AutoZone, and Parts Authority started using it too. • Created an online virtual facility tour to show how our products are made. This interactive tour webpage used 360° photos, gamification, and video content to explain our history, innovations, manufacturing, and testing, changing how people preserved our brand and products.
Dorman ProductsProduct Content Marketing Manager
Dec. 2017 - Mar. 2020Colmar, Pennsylvania• Promoted to lead a team of ten, guiding them on creating consistent branding for all photos, videos, and product info. • Research showed that 200,000 US mechanics only spoke Spanish, so I created Spanish content. This boosted sales by $90M, grew our market, and made us stand out. • I built and launched a cloud-based system for storing and sharing digital content. This made finding and using content easier, boosted engagement by 20%, and freed up time for creative work while also helping sales reps.
Dorman ProductsSenior Videographer
Jun. 2014 - Dec. 2017Colmar, Pennsylvania, United States• I set up a go-to-market plan to boost our brand and create top-notch photos and videos for promotions and installations. This led to over seven million views in two years, up from just two hundred thousand. • Implemented project management and review software, providing a 30% reduction in multichannel time-to-market.
Dorman ProductsVideo Intern
Nov. 2012 - May. 2014Colmar, Pennsylvania, United States
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