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Work Background
dentsuGlobal Digital Director (Ikea global secondment) | Google Partners Honours All Star of the Year
May. 2021United KingdomReporting to the Head of Global Integrated Media and Marketing strategy. My role consisted of the following duties:
- Developing and deploying global best practice playbooks for all IKEA markets (35 countries) to utilise. These playbooks were: Paid Search Playbook, Paid Social Playbook, Global Taxonomy Standards, App Marketing Playbook.
- Developing and executing sophisticated data-driven strategies to drive profitable growth in alignment with commercial objectives.
- Owning the strategic direction of paid media initiatives while colloborating with local agency teams to make sure the strategies can be executed on time.
- Collaborating with 35 markets to support go-to-market planning and execution.
- Maintaining effective working relationships with cross-functional teams including marketing technology, data, legal, cyber security and compliance to navigate complex regulatory environments.
- Upholding IKEA's core values of customer-centricity, simplicity, agility, diversity, and teamwork while fostering a culture of curiosity, honesty, and passion within the team.
iProspectSocial Commerce Lead | Dentsu Commerce
Jul. 2020 - May. 2021Brisbane, Queensland, AustraliaBeing a part of the Dentsu Commerce team, I lead all Social Commerce related matters in Australia & New Zealand.
We draw on the capabilities from across the Dentsu network to help businesses create a holistic commerce proposition, both online and offline. Our solutions look to simplify the complexity and help businesses focus on what matters most – crafting a seamless consumer experience that unlocks more value and delivers transformative growth. https://www.dentsu.com/au/en/our-solutions/dentsu-commerce
iProspectDigital Director (Dentsu) | 2019 Google Partners Honours All Star of the Year
Jan. 2019 - May. 2021Brisbane, AustraliaWorking in a Dynamic environment across multiple clients in different industries, I was tasked with being extremely results driven. As the Digital Director and Search and Social Commerce Lead at Dentsu AU / NZ, I demonstrated proficiency in: - Managing a team of 15 paid media specialists, driving successful campaigns and achieving business objectives.
- Developing and executing advanced paid media testing and optimization strategies, ensuring maximum ROI and growth.
- Leveraging expertise in audience targeting strategies and advanced attribution theories to deliver highly targeted and effective marketing initiatives across our clients.
- Utilizing advertising and marketing technology stacks (SA360, DV360, GMP Stack Reseller certified) to implement efficient growth strategies and tactics across national and global clients.
- Excelling in project management, collaborating with cross-functional teams to prioritize tasks and drive projects forward.
- Setting strategic direction for teams, fostering motivation, and achieving outstanding results.
PeriscoPeHead of Performance
Mar. 2018 - Jan. 2019Byron Bay, NSW
AKQA MediaPerformance Manager
Apr. 2015 - Mar. 2018Brisbane, AustraliaWhat do I do at Ikon?
Manage all Performance based strategies. Helping IKON implement and develop online strategies for clients.
Predominantly working on Flight Centre Travel Group & Subway Australia. I manage spends into the millions each year in multiple advertising platforms. Analysing and utilising big data to make informed decisions on the clients strategy to help pursue their business goals as well as predict and forecast expected outcomes.
My team and I have developed a portfolio strategy across multiple companies within a parent company, saving the client thousands of dollars each year.
This is achieved through the use of data analysis & insights from reporting tools and programs I have developed for IKON which is now a part of their own IP. Company Info:
Ikon was founded in 1999 to service the Commonwealth Bank of Australia. Since then we have grown from a staff of eight to over 200 people and a huge array of clients – including Commonwealth Bank, Bankwest, Myer, Mazda, Subway, NIB, and Penguin, Flight Centre and all its sub-brands. We have offices in Sydney, Brisbane, Melbourne, Adelaide, Auckland and Wellington. Ikon is the home to some of Australasia’s finest and most respected thinkers across communications disciplines – Strategy, Data, Planning, Buying, Programmatic, SEM and SEO, Social Media, Broadcast and Video, Activation. Our name Ikon represents our philosophy around being Ikonoclastic.
dentsu QLDSearch Manager
Apr. 2012 - Apr. 2015Brisbane, AustraliaSearch Factory (now Dentsu QLD) is an Australian based search agency operating out of Fortitude Valley, Brisbane. Search Factory operates on a unique business model whereby all work is charged at an hourly rate with no packages, lock in contracts or gimmicks. This approach allows an un-paralleled level of service for clients and the ability to be extremely flexible with the service delivery process. Every client is treated as an individual as all business verticals are different, there should not be a cookie cutter approach to search! Services offered by Search Factory are SEO or search engine optimisation and paid search across Google, Yahoo, Bing and Facebook.
www.businessboom.om.auPPC Specialist
Oct. 2011 - Apr. 2012Brisbane, AustraliaProduced and optimised Google Adwords client accounts. Analysing statistics with pivot tables to notify the clients on ways they could be improving their website to attract more clients.
FreeLance ConsultingDigital Marketing Manager
Dec. 2009 - Oct. 2011GlobalProducing Digital strategies and online marketing techniques for companies around the globe while living in the dedicated locations. A list of places where i resided during this two year period performing these tasks are as follows: UK
Portugal
Indonesia
America
El Salvador
Australia
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