Award winning Head of Performance Media with 18+ years’ experience leading and scaling multi-channel performance capabilities within global agency and enterprise environments. Proven track record owning Paid Search, Paid Social, Programmatic, Display, and Video across complex regional and global accounts, managing €1B+ in media investment with full accountability for performance, efficiency, and ROI. Recognised for setting performance vision, building high-performing teams, and acting as a trusted advisor to senior clients—balancing hands-on excellence with strategic leadership. Deep expertise in attribution, measurement
frameworks, automation, and AI-enabled optimisation to drive scalable growth, margin efficiency, and measurable ROI.More...