ColliersMarketing Manager | Residential Dep.
Dec. 2022 - Sep. 2025Milan, Rome• Development of Marketing Strategies: Designing and implementing targeted marketing strategies for the residential sector, aimed at increasing project visibility and improving sales. • Multichannel Campaign Management: Planning, executing, and monitoring multichannel marketing campaigns, including social media, email marketing, online, and offline advertising. • Market Analysis: Monitoring market trends and analyzing campaign performance to optimize marketing strategies and ensure business objectives are met. • Coordination and Collaboration: Collaborating with internal teams (sales, development, communication) and external partners (advertising agencies, vendors) to ensure consistency and effectiveness of marketing activities. • Content Creation: Overseeing the creation of marketing content, including promotional materials, presentations, and digital content, ensuring high quality and brand consistency. • Social Media Management: Developing and managing social media strategies to increase engagement and attract potential customers through relevant content and targeted advertising campaigns. • Events and Marketing Initiatives: Organizing and managing promotional events, open houses, and other marketing initiatives to engage the public and generate interest in residential projects. • Supplier Selection Processes: Managing selection and tender processes for marketing service providers, ensuring the choice of the best partners based on quality, cost, and reliability criteria. • Feedback and Optimization: Collecting feedback from customers and the market to continuously improve marketing strategies and adapt them to the needs of the target audience.