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Work Background
Affordable Art FairMarketing Manager, New York & Boston
Jan. 2025New York, United States
Affordable Art FairMarketing Manager
Mar. 2023 - Feb. 2025New York, United States• Own end-to-end marketing strategy for Affordable Art Fair NYC fairs. • Execute marketing strategy including creation of automations, email campaigns, and social media content, copywriting, and A/B testing. • Own CRM strategy. • Work cross-functionally with stakeholders for content creation. • Conduct data-driven marketing analysis. • Develop brand storytelling for each fair campaign. • Own social media channels including managing inboxes. • Optimize portfolio of media partners, assessing financial implications and audience growth for each media outlet. • Manage team of contractors including PR, Photography, and influencers.
FreelanceMarketing Consultant
Dec. 2022 - Mar. 2023
Bouldering ProjectCommunity Marketing Manager
May. 2022 - Dec. 2022Seattle, Washington, United States• Managed member CRM and email automations strategy • Owned end-to-end social media strategy and communications • Led grassroots marketing to integrate the gym into the local community and drive new customer acquisition, conversion to membership, and member retention. • Worked cross-functionally to create a calendar of events, partnerships, specialty programs to promote gyms. • Build strong relationships with local vendors, charity partners, event sponsors, affinity groups, businesses, schools, etc. to facilitate high-quality events and drive customer traffic • Administer updates to the BP website to support operational changes, programming schedules, event advertising and registrations, etc. • Conduct asset creation, basic photography, and copy writing for social posts • Stay abreast of the styles and cadence of competitor social media and events
Formative ResearchDemand Generator
Aug. 2021 - Aug. 2022Portland, Oregon, United States• Developed and managed an integrated social media editorial calendar to ensure content alignment across other key external channels such as web, blog, and media outreach. • Manage an integrated email marketing calendar to ensure content alignment across client’s brand. • Built and deployed email campaigns including automations for each client. • Created email and social strategy to engage new audiences across different brands. • Managed social media channels for multiple brands including comments and messages. • Identified emerging social media channels with strategic relevance to clients and drive breakthrough experiences with our target audiences. • Used data driven approach, including A/B testing, to measure impact, identify trends, and adapt plans to drive continued growth. • Develop custom email template designs per brands identity in collaboration with Graphic Designer. • Responsible for oversight of paid digital campaigns driving growth and sales objectives.
Ebbets Field Flannels, Inc.Ecommerce + Marketing Manager
Mar. 2020 - Aug. 2021Seattle, Washington• Responsible for annual online sales revenue of over $5,000,000. • Owned email marketing strategy and execution, including drip campaigns, automations, and A/B testing. • Manage all communication of social media channels including Instagram, Twitter, Facebook, and Youtube. • Plan, coordinate, and execute digital ad creation utilizing Facebook Ads, Google Ads, and Microsoft Ads. • Launched loyalty/rewards program to drive sales and customer retention with nearly 10,000 members. • Maintain SEO and keyword strategy to ensure optimal Google placement.
SIFFMembership Manager
Nov. 2018 - Feb. 2020Seattle, Washington, United States• Manage SIFF membership program by creating membership engagement through events, member screenings, communications, and by creating unique opportunities for SIFF to interact with it’s over 8,000 members resulting in 15% growth in membership. • Produce quarterly newsletter detailing the goings on of the organization and develop SIFF membership “voice” to deepen relationship between SIFF and its over 8,000 members. • Generate excitement for SIFF membership through email and social media campaigns targeting key areas to grow SIFF demographic. • Effectively communicate SIFF’s programs and offerings using SIFF’s voice as well as established specific membership voice. • Create an annual strategic marketing plan for SIFF membership program with detailed programmatic and financial goals for growth—exceeding budgeted goal of $500,000 by at least 6% throughout my tenure. • Coordinate with Programming and Graphic Design departments to create annual fund and membership campaigns throughout the year, which includes copy for direct mail materials, phone campaigns talking points, membership drives, and special events. • Co-founded committee that launched pilot program for year-round SIFF merchandise. • Grow external relationships by working with sponsors and community partners to create unique experiences for exposure.
SIFFMembership & Development Associate
Oct. 2016 - Nov. 2018Seattle, Washington• Established new experiential initiatives to introduce SIFF to new audiences, which included monthly email correspondence to members, traveling programs to bring screenings to new areas, quarterly parties to attract new audiences and steward members, and a monthly movie club. • Led project to aggregate transaction data in order to develop profiles of 2017 and 2018 SIFF ticket buyers to build donor database – 20,000 donors. • Complete membership transactions and mailings, which includes: monthly renewal notices, direct mail appeals, weekly member card & benefits mailings, gift processing, and observing trends and variations in any member’s giving history. • Member of Race, Equity, and Social Justice Cohort established to ensure organization’s mission is married to instituting safe and inclusive spaces for all people—Co-founder of committee to establish best hiring practices with a focus on race, equity, and social justice.
Cafe BarjotKitchen Manager
Nov. 2015 - Oct. 2016Seattle, Washington, United States
The Dolphin StrikerLine Lead
Jul. 2015 - Oct. 2015Portsmouth, New Hampshire, United States
The Press RoomLine Cook
Jun. 2014 - Jul. 2015Portsmouth, New Hampshire, United States
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