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Work Background
Adeen InternationalChief Executive Officer
Jan. 2025Dubai, United Arab EmiratesStart up in service sector including Management Consulting, ERP Implementations, Financial Advisory, Business Valuations, M&A, Project Management, E-Commerce, General Trading, Marketing and Advertisement, Digital Marketing services. Official Odoo Partner
PepsiCoSenior Manager Strategy and Special Projects
Nov. 2018 - Dec. 2024Dubai, United Arab EmiratesGained Strategy, M&A, Transformation and Project Management experience as part of Strategy and Special Projects Team. Worked on various projects and analytical papers covering: - Strategic growth plan for Asia, Middle East and Africa to identify next 5 year industry growth trends for 15+ Food and Beverages categories - Worked on expansion strategy projects in Africa through investments in new categories and geographies - Prepared M&A Proposals and business valuations for acquisitions and partner consolidation. Managed execution of one M&A project as project team - Financial Modelling and analysis relating to future portfolio scenarios, risks and mitigating plans for key markets in Africa - Led Finance Digital Transformation and automation Agile projects leveraging Data Warehousing, BI as project manager. - Supported Senior Management in stakeholders management, ongoing business analysis and valuations to facilitate Board discussions
PepsiCoTax, Treasury and Reporting Manager
Jul. 2018 - Oct. 2018PakistanTook a stretch assignment in Pakistan for 4 months to gain exposure to Tax, Treasury and Reporting for Foods and Beverage businesses. Managed funds and working with Global Treasury Function for cash mobilization Gained insights into Country taxation matters and worked with Consultants to manage operational issues and discuss open items with Govt Departments Worked on SKU and Brand Profitability Tool design to automate reporting leveraging SAP Led Accelerated Close process in tandem with Site Controllers, Commercial and Supply Chain teams Responsible for HFM and other Global and Sector Reporting submissions
PepsiCoSenior Manager Finance, Global Procurement
Sep. 2016 - Jun. 2018Dubai, United Arab EmiratesLeading Global Procurement Finance function for AMENA sector. Supporting Global Centres of Excellence and Market Supply Officers in Commodities Risk Management (CRM). Leading governance of policies, contract management of GP suppliers, reporting of commodity coverage, inflation and productivity analysis. Leading implementation of Global Tool to automate P2P process for Indirect spend categories covering a spend of more than $500M spreading across 10 key markets across multiple Regions
PepsiCoSenior Manager, Commercial Finance, AMEA Sector
Jul. 2013 - Aug. 2016DubaiSuccessfully led Financial Planning and reporting for Commercial work streams of Innovation, Brand performance, Advertising and Marketing spend, Nutrition category and Head Quarter spending. Innovation: Pipeline and portfolio analysis and performance management for AMEA Sector delivering year on year Innovation ahead of targets.Implementation of Global solution of an integrated Innovation Stage Gate process management and Reporting Tool (Accolade). Capability building and change managemet of Finance community at AMEA (150+ users) for Accolade and collaboration with Global Functions in tool design and testing. Nutrition: Category performance management and planning at strategic level, partnering with Sector Nutrition Category team. Brand: P&L analysis and implementation of Global solution for Brand P&L Reporting.
PepsiCoSector Planning Manager, Asia Middle East and Africa
Jun. 2011 - Jun. 2013Portfolio management of Regions covering 60+ countries across Asia, Middle East and Africa (AMEA). Development of Annual and Strategic Finacial Plans of AMEA Sector comprising diversified portfolio of strategic clusters (Developed/Emerging and Operating/Franchise/Export markets) for Foods and Beverage businesses. Managing Sector HQ Budget of over 150+ expat employees, performing critical analysis to support apex organization (Purchase-NY) in evaluation of strategic clusters. Developing Organizational capability by leading capability development of Hyperion Financial Management (HFM) Planners across Regions. Experience of change management during Global operating model transition (2012).
PepsiCoBeverage Planning Manager
Feb. 2008 - Jun. 2011Delivery of Annual Targets (Net Revenue, Profit, OCF) Leading Strategic Planning Process, Scenario building for Pricing, Project Evaluation of new territories and products, Leading Team of senior and capable people, Building Organizational Talent
PepsiCoFinance Manager Central Asia, Iran, Afghanistan
Sep. 2005 - Jan. 2008Lahore, Punjab, PakistanControl and Planning of these markets (Building Annual and Strategic Plans, Supporting GMs in presentations, monthly P&L reporting, reviews with Controller, Budgets Management)
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