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Work Background
King Branded EntertainmentConsultant - Entertainment Business Development (Gaming, Music, Influencer, Sports)
Dec. 2024• Connect brands and corporate clients with Entertainment and Lifestyle sectors
Music Industry
College & Pro Athletes
Gaming & Metaverse Strategy
Film & TV
Macro & Micro Influencers
Warner Bros. GamesSenior Manager, Partner Relations
Mar. 2021 - Sep. 2024New York, New York, United States• Grow and manage global iconic IP mobile game relationships with Google Play and Apple App Store, ensuring alignment on launch strategies, content integrations, and promotional campaigns. Games included: Mortal Kombat, Harry Potter, Game of Thrones, etc.
Elevated the Google Play account from an underperforming relationship to a premiere partner in which less than 1% of Play partners achieve. WBG now receives blue chip Play support on live and new launch games including a new YouTube Gaming alliance.
• Collaborate cross-functionally with WB Discovery product, franchise and development teams to execute high-impact partnerships that drive engagement and revenue. Activated cross pollination activation with Game of Thrones: Conquest and HBO Max’s House of the Dragon for multi-million-dollar promotional value across Play Store/App Store and HBO Max asset portfolios
• Monitor partner performance, deliver regular reporting to senior leadership, and recommend optimizations based
on data insights and industry trends.
Utilized and leveraged several AI powered API data insight applications such as Looker, Gemini, etc.
ShutterstockSr Director, Strategic Partnerships- Editorial Project
Jan. 2021 - Aug. 2021New York, New York, United States• Project based work for company introduction into the music industry for purposes of NIL content collection of both current and past artists.
Structured two artist deals
• Ne-Yo music video content. SSTK on site during production to capture Ne-Yo images and short form video
• SSTK Whitney Houston still image curated collection. Some images contained never seen before Whitney photos
Brand Synergy GroupStrategic Business Development Consultant (COVID-19 Temporary Position)
Feb. 2020 - Jan. 2021New York, New York, United States• Worked with business partner and mentor to advise brands on agile music and gaming business strategies to navigate COVID-19 challenges and capitalize on new opportunities within a difficult global pandemic
Worked with the NFL and Whitney Houston management on producing a “30 for 30” type Superbowl special
BSG introduction to several gaming companies for paid non endemic brand strategy
Big BlockVP, Strategic Business Development Gaming
Sep. 2018 - Feb. 2020New York, New York, United States• Procure strategic brand partnerships and sponsorships with gaming and entertainment brands for new Subnation gaming division of Big Block
Closed 6 figure branded content deals for YouTube scripted series called LVL UP with gaming influencer Goldenboy. Vizio, Respawn, Razer
Secured 6 figure E3 gaming conference Subnation sponsorships with Respawn, Razer and DreamHack 6 figure gaming conference Subnation sponsorship with Seagate and Hip-Hop Gamer
Holr Media Group IncInvestor, Start Up Co Founder
Mar. 2015 - Sep. 2018New York, New York, United States• Co-founded Holr Media Group, an innovative digital media startup app, focusing on creating compelling subscription based influencer content and engaging with new audiences across android and iOS platforms
• Secured initial funding and led influencer acquisition. Early adopter influencers included Masta Ace, Jeff The 420 Chef, Austin Trout, etc.
Primary Wave-BSGVP, Strategic Business Development
Jul. 2011 - Mar. 2015New York, New York, United States• Led strategic business development initiatives, driving brand partnerships, licensing agreements, and product collaborations across entertainment, music, and lifestyle sectors.
Closed 2 multi-million-dollar, multi-year music agency of record deals.
• Nivea music strategy and sponsorships – Rihanna global tour sponsorship, Times Square New Year’s Eve takeover with multiple artist multi-year performances, events, etc.
• Klipsch music strategy and sponsorships- Kings of Leon tour sponsorship, Lynyrd Skynyrd sponsorship, Taste of Nashville, etc.
• CeeLo Green- Las Vegas sponsorship, Del Monte Foods, etc.
Other partial music brand deals include Melissa Etheridge (Deloitte), Ludacris (SXSW), Annual Grammy Party sponsorships (Nivea, Klipsch, Cîroc, Cross, Grey Goose, MillerCoors, etc.)
Universal Music GroupSenior Director-Strategic Marketing
Aug. 2006 - Jul. 2011New York, New York, United States• Hired by the division lead to help the development of hard dollar brand deals, media, sponsorship and cross promotional album visibility campaigns for both major and emerging artists. Some highlights include the below.
4 deals for Rihanna: JetBlue, Nivea, Barbados Tourism, Totes umbrellas
2 deals for Mariah: Nivea, Fuji Film
3 deals for Ne-Yo: McDonalds, TGIF, Malibu Rum
Broke the Neon Tree’s with a Las Vegas Tourism deal which included national TV music sync campaign, radio tour, print, live show, etc.
Other artists brand deals included: Big Boi (Remy Martin), Trevor Jackson (McDonalds), LA Reid (McIntosh)
OctagonSenior Account Executive/Music & Entertainment Division
Oct. 2004 - Jul. 2006Norwalk, CT• Developed and sold strategic music and entertainment programs including tour sponsorships
Closed a $750K National Guard FYE mall sponsorship
Closed a $350K Listerine music festival sponsorship
Closed the rights to Eric Clapton tour representation
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