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Work Background
Ferocious MediaSenior Director of Content
May. 2025As the Senior Director of Content at Ferocious Media, I lead a high performing team and oversee the growth, strategy, and daily operations of the content department including writers, social media managers, and email marketing specialists. I drive measurable results for clients by delivering conversion-driven content that meets SEO and UX best practices. Collaborating with SEO, design, and account management teams, I ensure cohesive digital experiences for our clients while also supporting our corporate sales and marketing efforts.
HearthContent Marketing Manager
Nov. 2024 - Apr. 2025As Content Marketing Manager at Hearth, I owned the company’s organic marketing channels and helped define our brand voice, content strategy, and copy execution with a 360-degree lens. I led the charge in revitalizing our SEO and content efforts, driving a 25% year-over-year increase in traffic and lead generation. I created high-impact blog posts, case studies, landing pages, sales one-pagers, and ad copy—ensuring every asset was tailored to our core audience of SMB residential contractors. I also managed and optimized our website content and messaging to enhance engagement and boost conversions. Collaborating closely with cross-functional teams across sales, product, and customer success, I made sure our content aligned with broader business objectives. My contributions to paid media strategy helped grow MQLs and SQLs significantly, and my focus on SEO and performance led to double-digit organic gains within the first few months.
ScorpionSenior Content Developer (Senior Copywriter/SEO)
Sep. 2021 - Oct. 2024Valencia, CaliforniaAs the Senior Content Developer on the Product team, I proposed, produced, and edited content for the company’s branding initiatives as well as those of our biggest and most strategic clients. I worked as a part of an elite team to create compelling short-form and long-form content tailored to a wide variety of client needs and spanning content formats and digital platforms, owning my strategies from discovery and development to research and execution. I utilized my understanding of SEO and my passion for storytelling to create top-quality work that surpassed my clients’ goals, and collaborated with my fellow content creators to ensure excellence and promote results.
ScorpionStrategic SEO Manager
Nov. 2020 - Sep. 2021Valencia, CaliforniaAs a Strategic SEO Manager, I curated the marketing strategies for strategic accounts valued at >$200K MRR. I provided proactive work as well as in-depth, personalized analysis that allowed me to employ the most effective strategy for each account, focusing not only on value and client retention but also on organic KPIs. I promoted working interdepartmentally with Marketing Managers, Content Managers, and Social Managers and trained them on SEO best practices to help improve synergy on my accounts, which led to higher efficiency on my team and growth that exceeded my clients’ goals.
ScorpionSearch Engine Optimization Manager
May. 2020 - Nov. 2020Valencia, CaliforniaAs an SEO Manager, I oversaw the marketing strategies for accounts valued at >$150K MRR. As an SEO expert, I navigated the ever-changing landscape of search engine optimization, educating my clients on the best practices that I put to use every day. I helped to facilitate and manage my team’s day-to-day and week-to-week strategies, curating monthly goals and assigning projects to ensure our division hit and exceeded set benchmarks.
ScorpionContent Manager (Copywriter)
Jan. 2020 - May. 2020Valencia, CaliforniaAs a Content Manager, I created topical, valuable content pieces that served each client’s marketing and SEO objectives. I oversaw the content strategy for more than 100 clients, balancing new content upon launch, incoming client requests, and recurring contracted assignments. Additionally, I applied SEO strategies and best practices to pages, blogs, and various other forms of content.
The Fish Market RestaurantsContent Manager
Nov. 2016 - Dec. 2018* Set social marketing strategies and priorities.
* Drove the development, design, and execution of social activities to generate brand awareness and drive growth.
* Leveraged Yext, Moz, Ahrefs, and Google Search Console to optimize the brand's online presence and maintain NAP consistency across live listings.
* Reenvisioned social media strategy by creating a new voice, slogan, and design across all social media channels.
* Reduced customer response time from one week to 24 hours by leveraging Twitter as more than a marketing platform.
* Established new communication structure between seven locations by incorporating Slack, Dropbox, and other cloud-based platforms, resulting in more efficient and timely communication.
LoftyContent Marketing Manager
Nov. 2016 - Dec. 2017* Created social media strategy focused on branding and service differentiation.
* Expanded social presence to Facebook, Twitter, and Instagram with original content.
* Transformed blog with company service-centric posts that leveraged SEO in a natural way.
* Filmed, edited, and created promotional material from events such as Inman Connect.
* Headed SEM efforts to increase company visibility amongst other similarly named brands.
* Streamlined content workflow and pipeline.
Bebi Tech ConsultingSocial Media Strategist
Jan. 2016 - Dec. 2018Greater Los Angeles Area* Translated client business goals into digital marketing plans.
* Developed tone of voice for active social channels.
* Oversaw and created a robust social editorial calendar.
* Managed budgets and optimized Google Ads as well as social campaigns to deliver positive ROI.
* Conducted A/B tests for ad copy.
* Created reports using insights on channel performance, social trends, community needs, and audience behaviors to help drive strategic decision-making.
Cal-Pac Annual Conference of the United Methodist ChurchDirector of Communications
Jul. 2011 - Feb. 2016Northridge, CAAs the director of communications, I implemented the push to have an online and social presence, including the creation and/or maintenance of a website, a Facebook page, and a Twitter feed for the ninety-three churches in the North District, geographically reaching from the Greater Los Angeles Area as far north as Bishop, CA. I worked closely with each church as a guide through the social media creation process. I held seminars on the importance of a web presence and how to implement it, catered to the specific churches in attendance. My involvement transformed the way that the churches involved think about themselves and the options they have in communicating with each other and their communities.
Northridge United Methodist ChurchDirector of Communications
Jul. 2011 - Feb. 2016Northridge, CAAs the Director of Communications, I worked closely with the Senior Pastor, Rev. Steve Petty, to provide the congregation and its community with approachable, interactive, and informative communications through all of the following channels on behalf of the church. I played a key role in revitalizing and restructuring the church website (www.northridgeumc.org) and solely held the responsibility of maintaining its functionality. I initiated utilizing social media to expand the church’s reach into the community, which has since expanded to include weekly live casts of worship on Sunday mornings via YouTube. This effort resulted in significant increased attendance (virtual and physical). I was responsible for reaching out to the congregants with customized MailChimp campaigns based on current events in the church, as well as weekly announcements to the growing live audience. As the editor of the now-monthly church newsletter (www.northridgeumc.org/news/methodist.html), I oversaw the transformation of the newsletter into what it is today - a 16-page issue printed in color that is sent to mailboxes around the country and is accessible to anyone online. This transformation allows people access to more quality content displayed in a comprehensive layout that is easier and more pleasant to navigate than in the previous iterations. My leadership and organizational skills were expressed as I led weekly meetings and bible studies. I took charge of the minutes at each meeting I attended with precision and speed.
Northridge United Methodist ChurchDirector of Young Adult Ministry
Jul. 2011 - Feb. 2016Northridge, CAAs of the Director of Young Adult Ministry, I pioneered a program of outreach to college students which had not been attempted for several years prior to my arrival. Because of my active role, the church is succeeding in inviting young people to NUMC and making them feel welcome. I offered appealing programs and opportunities for young adults to get involved with the ministry on their own terms. This position tested and proved my interpersonal skills as the church now boasts an average of 5 young adults in attendance weekly in contrast to a complete lack of their presence before my efforts.
MANOA Journal: A Pacific Journal of International WritingEditorial Intern
Aug. 2010 - Dec. 2010Honolulu, HIAs the editorial intern at the MANOA Journal, I worked on a small team of four individuals to publish the Winter 2010 edition of the international journal, entitled “Wild Hearts: Literature, Ecology, and Inclusion.” My efforts included maintaining contact with the many writers of this collaborative project, updating the Journal’s Facebook regularly, and working with the team through the editing process. This internship expanded my understanding of the publishing ecosystem and increased my ability to work in small groups with limited resources.
Sony ReconsideredManaging Editor
May. 2009 - Jan. 2020* Worked with the Editor-in-Chief to grow onsite product-focused coverage.
* Managed a team of writers across various timezones to cover various technology product categories, prioritizing continuity and quality.
* Edited reviews, roundups, buying guides, help and how-to pieces, news, and related content.
* Attended industry events such as E3, Comic Con, and CES to create content, promote the brand, and curate relationships.
* Managed brand's online presence and optimized daily content with SEO best practices.
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