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Work Background
Troy Electric Sales & ServiceSales Manager
Aug. 2024Victoria, British Columbia, CanadaDeveloped and executed strategic sales and marketing plans that increased sales revenue and secured new key accounts. Managed overall sales performance and cultivated robust customer relationships, driving client loyalty and repeat business. Led contract negotiations, optimizing terms and profitability through strategic planning and effective communication.
Vancouver Island Hispanic Network SocietyCommunications Coordinator
Jul. 2024 - Feb. 2025Victoria, British Columbia, CanadaDevelop and implement a comprehensive communications strategy across various platforms. Create engaging content to promote VIHNS's mission, programs, and initiatives. Manage and grow VIHNS's social media presence. Collaborate with staff to ensure consistent messaging and brand identity.
Avalon Solutions CorporationCo-Owner / Co-Founder
Jun. 2024Victoria, British Columbia, CanadaCo-founded and launched Avalon Solutions, establishing comprehensive commercial and residential cleaning services across Vancouver Island, BC. Built and managed operational frameworks, ensuring high-quality service delivery and client satisfaction. Spearheaded market entry initiatives and cultivated key partnerships for business expansion.
Troy Electric Sales & ServiceSales and Service Representative
Feb. 2024 - Aug. 2024Victoria, British Columbia, CanadaManaged comprehensive customer and supplier communications, ensuring prompt responses and achieving high satisfaction ratings. Streamlined order and quote processing for parts sales, service calls, and equipment repairs. Oversaw inventory control and distribution of parts to technicians. Coordinated daily shop operations, including opening/closing procedures, and collaborated with technicians to optimize workflow. Generated accurate and timely invoices for equipment and parts, maintaining meticulous financial records.
PepsiCoCustomer Service Specialist
Sep. 2023 - Feb. 2024Victoria, British Columbia, CanadaEnhanced customer experience, collaborating cross-functionally to address issues. Ensured strategic placement of PepsiCo products in retail stores.
ARISCommercial Manager - Chemicals
Jun. 2022 - Jul. 2023Lima, PerúResponsible for the industrial and commercial divisions of the chemicals business unit, with national and international scope and focus on the B2B sector of the market; with participation in the categories of acids, sulfates, nitrates, sulfur, among others. In charge of commercial relations with clients, product development, pricing strategy and other commercial functions. Responsible for ensuring compliance with the sales and profitability objectives of the business unit.
B&V Talento EjecutivoSenior Consultant
Aug. 2020 - Sep. 2023Lima, PerúIndependent strategic consultant specialized in projects related mainly to Commercial Management, Marketing and Organizational Development; focused on consulting and advisory services for companies.
EssityBusiness Manager - Professional Hygiene
Mar. 2019 - May. 2022PeruResponsible for the Professional Hygiene business of the Tork brand (at a national level) which consists of the sale of integral solutions in order to guarantee the well-being of our users; with a focus on the categories of toilet paper, paper towels, soap, sanitizing gel, napkins, facial tissues, wet cloths, among others. Responsible for ensuring compliance with the sales and profitability objectives of the business; in charge of the sales, marketing, loyalty and technical advice (post-sale) teams.
Camil Alimentos S/ASales Assistant Manager - Descentralized Regions
Jan. 2019 - Mar. 2019Lima, PerúResponsible for the sale of rice, beans, sugar, oil, and canned foods to the traditional channels and representing a turnover of 70 million soles per year (20% of the total Turnover of the company) among its main brands: Costeño, Paisana, Molino Rojo and Hoja Redonda. In addition, in charge of detecting new market opportunities, negotiating with customers (retail), and the organization and optimization of the portfolio of distributors. In charge of a team of 1 Key Account Manager, and 1 Direct Sales assistant.
Camil AlimentosSales Assistant Manager - Modern and B2B channels
Jul. 2018 - Dec. 2018Lima, PerúResponsible for the sale of rice, beans, sugar, oil, and canned foods to the modern channels and representing a turnover of 140 million soles per year (40% of the total Turnover of the company) among its main brands: Costeño, Paisana, Molino Rojo and Hoja Redonda. In addition, in charge of detecting new market opportunities, negotiating with customers (retail), and the organization and optimization of the portfolio of each point of sale (about two hundred Points at the national level). In charge of a team of 2 Key Account Manager, two coordinators and 1 Direct Sales assistant; and three sales supervisors and sixty traders in a manner Indirect.
Camil AlimentosChief of Sales - Modern Trade
Nov. 2016 - Jun. 2018Lima, PerúResponsible for the sale of rice, beans, sugar, oil, and canned foods to the modern channels and representing a turnover of 140 million soles per year (40% of the total Turnover of the company) among its main brands: Costeño, Paisana, Molino Rojo and Hoja Redonda. In addition, in charge of detecting new market opportunities, negotiating with customers (retail), and the organization and optimization of the portfolio of each point of sale (about two hundred Points at the national level). In charge of a team of 2 Key Account Manager, two coordinators and 1 Direct Sales assistant; and three sales supervisors and sixty traders in a manner Indirect.
Costeño AlimentosKey Accounts Manager
Nov. 2015 - Oct. 2016Lima, PerúOne of the largest food processing companies in Peru, leader in rice category with over 70% of market share with its four major brands: Costeño, Paisana, Hoja Redonda and Molino Rojo. It also commercializes beans, sugar and oil, with minor market share. Responsible for sales of rice, sugar and beans to supermarkets nationwide. I’m in charge of two of the main brands of the company: “Paisana” and “Hoja Redonda”, which represent 25 million dollars in turnover for the company (20% of total turnover). Also in charge of detecting new market opportunities, product development, negotiations with customers (retail), and managing the best portfolio for each retail sales point (over 200 in all the country). I manage a team of three sales supervisors and 60 sales representatives.
New Power InternationalCommercial Manager
Jul. 2014 - Sep. 2015AteImporter, Distributor and exclusive representative of various international brands in Peru; among its leading brands are the following: La Oca (cleaning), Castillo Perelada (wines), Daina (personal care), Bottega (sparkling wines), Nocilla (grocery), among others. Responsible for the business management and marketing in the company, for all divisions of the company: Cleaning and Personal care, Wines and Liquors, and Food. My main duties include to develop and implement the commercial and marketing strategy, to increase the turnover ensuring the profitability of the business, increase the penetration of the portfolio in existing and new distribution channels, prospecting new customers and detecting market opportunities, define and maintain the most profitable pricing strategy, increase awareness of brands at my office and implement a strategy for marketing and advertising according to each sales channel.
BeiersdorfBrand Manager
Sep. 2013 - Apr. 2014Lima, PeruGerman company known worldwide for its leading brands: NIVEA and EUCERIN. Major producer of personal care products, with distribution in over 120 countries all over the world. Responsible for the categories of deodorants, sunscreen, soaps and male grooming products. Responsible of defining and implementing the strategies of marketing and media associated with these categories, as well as ensuring the efficiency of the assortment of products and the development of new projects related to releases and re-releases of products. The specific functions of the position involve maximizing the profitability of the business, identify business opportunities in the market and monitor and comply with the objectives proposed for the key business indicators (market share, sales growth, brand value, loyalty index, among others).
Cencosud S.A.Category Manager
Nov. 2012 - Aug. 2013Lima, PerúChilean retail group, one of the biggest in South America, with retail stores in five countries in South America. In Peru, it has market leadership with its two retail chains: Wong and Metro. Responsible for the positioning of the categories in the market, efficient assortment of products, negotiating with suppliers, pricing strategy at the point of sale, supply of products and communication to the consumer via print, mailing and television. In addition, responsible for customer loyalty through the organization of events (tastings, dinners, festivals) and loyalty programs for accumulating points (Bonus). Responsible for the organization of the biggest and most important wine festival in Peru: EXPOVINO 2014.
AlicorpBrand Manager
May. 2010 - Oct. 2012Lima, PeruBiggest food and consumer goods manufacturer in Peru, with over 14 product categories involving food, personal care products, pet food, and business-to-business units. Market leader in most of its categories and part of Grupo Romero, one of the main businesses in Peru in general. Responsible for the categories of flours, fats and oils business of industrial products (B2B), handling negotiations with major clients in the industrial field (Bimbo, Austral, Hayduk, Viru, GN, among others). Responsible for the management of industrial portfolio and the development of new products and businesses related to the category, ensuring the sales growth and profitability of the business. Leader of new product development projects, successfully achieving its release to the market.
AlicorpIntern/Trainee
Dec. 2007 - Apr. 2010Lima, PeruPerforming in the areas of Systems Management and Trade and Marketing. Responsible for the implementation, supervision and control of the quality systems management, environmental and occupational safety. Responsible for the design of promotions to the final consumer through various channels of sales of the business (distributors, wholesalers and bakeries), and the purchase and supply of merchandising items related to these developments. Project leader of business development and new products related to the industrial portfolio of the business.
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