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Work Background
Satélite Comunicaciones IntegralesGeneral Manager and Project Lead
Aug. 2020 - Dec. 2023Lima,PeruOverseeing administrative processes and effectively managing client interactions to optimize the agency's project outcomes. Leading multidisciplinary teams to ensure seamless operations. - Acquisition of 20 new clients resulting in a profit increase of US $53,000 over 3 years.
- Expansion of projects and portfolio consolidation, leading to a remarkable 200% increase in the average service value.
TODAY.peStrategic Director
Feb. 2019 - Jul. 2019Lima, PeruIn charge of developing and implementing brand strategies in digital media. Head of accounts at IPP, leading a team of 5 individuals with direct reporting to the General Manager. - Formulated a student acquisition strategy for the Instituto Peruano de Publicidad, resulting in a 20% increase in enrollments during the second semester of 2019.
- Pioneered the creation of the IPP digital brand manual and revamped the creative process to align with the user conversion funnel.
Teleperformance SpainSenior Account Executive
Feb. 2018 - Nov. 2018Barcelona, SpainManaging Google campaign implementation services for over 40 clients in Great Britain, leading a team of 5 account executives. Reporting directly to the Director of Great Britain Accounts. - Successfully implemented and optimized over 150 Display and Search campaigns.
- Developed digital advertising strategies, resulting in a notable 45% increase in the average reach for clients.
Volotea AirlinesOnline Marketing Coordinator
Feb. 2017 - Dec. 2017Barcelona, SpainManagement of the brand's digital advertising strategy, overseeing creative agencies, media, remarketing, and affiliates. Reporting to the Director of Online Marketing. - Developed a new media strategy focused on brand awareness, achieving approximately 1 million monthly impressions.
- Achieved a 20% increase in organic searches through Display campaigns in affiliate programs and the use of remarketing for customer re-engagement.
YUCA Content MarketingAccounts Director
Sep. 2014 - Feb. 2016Lima, PeruProject manager and client handler, leading a creative team of 5 individuals. - Successfully executed the creative digital campaign for Fernando Cilloniz's Regional Presidency in Ica. This involved developing a content strategy that resulted in reaching over 40,000 followers.
24Sie7e Creative AgencySocial Media and Planning Director
Jan. 2014 - Sep. 2014Lima, PeruDeveloped Social media and digital marketing strategies for clients and oversight of the social media management team. Key clients: - Ron Cartavio
- Esto es Guerra
- Lancaster
Grupo IngeniaSenior Community Manager
Feb. 2013 - Dec. 2013Lima, PeruResponsible for developing and executing digital communication strategies for Cerveza Cristal and Miller Genuine Draft brands.
Pepsi Cola de VenezuelaMarketing Analyst
Feb. 2011 - Dec. 2012Caracas, VenezuelaMarketing Analyst for Pepsi at Pepsi Cola Venezuela, C.A. - Led both the Pepsi Streams and Pepsi Ranking projects that were part of the Pepsi Music Venezuela platform.
- Developed and implemented the Pepsi Films project in Venezuela.
- In charge of supervising the brand's digital platforms.
Empresas PolarCommunity Outreach Analyst
Jan. 2007 - Dec. 2009Caracas, VenezuelaDeveloped and implemented the community outreach program for the 32 production centers across the country, in order to strengthen our presence in adjacent communities.
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