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Work Background
Marmon - The Wilbert GroupRegional VP of Brand Strategy
Jan. 2024Leawood, Kansas, United StatesThe Wilbert Group is a leading manufacturer of high-quality products. It is known for its manufactured concrete, pre-cast and metal products. The company owns and operates manufacturing plants, warehouses, monument production facilities, and metal manufacturing plants. As the Regional VP of Brand Strategy for one of the four Wilbert business units, I play a crucial role in our company's success. I am responsible for strategic planning, critical decision-making, and most importantly, achieving our targeted sales growth and business profitability. I do this through various tasks pertaining to merchandising, pricing, and sales operations. I am primarily responsible for setting the business plan and strategy for the metal products business in collaboration with sales, marketing, and operations. This includes: • Setting annual operational and financial goals and objectives for the brand.
• Identifying customers and sales opportunities by analyzing sales data and consumer trends.
• Leading continuous assessment of the core line of products and new product development.
• Engaging with customers to prospect, advance, and close new business
• Understand and track the overall customer experience for The Wilbert Group.
• Researching and analyzing data to create demand forecasts.
• Advising and consulting with internal organizations elevating the brand's equity
• Evaluating industry trends, regulations, suppliers, new products and services.
• Act as a subject matter expert for the product line.
• Implement and manage CRM tools to maximize opportunities and customer relationships.
• Manage sales, customer service & support teams.
AbbottMarketing Director-Toxocology Global Marketing
Feb. 2018 - Mar. 2024Kansas City, Missouri AreaAs Abbott's channel marketing and communications director, I am responsible for all strategic communications and marketing. I work with the executive leadership, product directors, and the national sales team to manage the company brand marketing, launch new products, and position current products in the occupational health and wellness industry. I am responsible for helping grow the business and promote the success of each product line through strategic marketing and communications initiatives that are part of the firm's business goals. As part of my marketing responsibilities, I manage our online presence and plan and track our marketing automation and email marketing initiatives. In my role, I work directly with Abbott's global marketing team to maintain a brand connection between the eScreen hero brand and our Abbott global brand. I work to define a unique position and identity for eScreen while leveraging the parent brand's equity. A few achievements include:
• Launched sales and marketing campaigns supporting the company's 15% double-digit revenue growth.
• Leader of the re-branding of eScreen as a hero brand for the Abbott company, including a new logo, new marketing materials, a new website, and new templates for communications. Defined the new brand "voice" and created a consistent voice across all marketing and communications.
• Significant new product launch involving more than 5000 clinics nationwide deploying new instruments and devices. • Responsible for driving qualified leads into 30 new product use contracts. The average new contract yearly volume is $70,000.
Kevin C. FoxContractual Marketing and Communications Consultant
May. 2017 - Feb. 2018Marketing and communications strategist for online, digital, social, inbound, outbound, print, tradeshow, video, multimedia, brand, and other business development materials. Work directly with the national and international clients or as part of another agency. Experienced in integrating into an existing team or working independently to develop marketing and communications strategies based on business goals and company growth plans. • Responsible for strategic planning, execution, and tracking of brand identity and all marketing and communications assets for small to medium-sized businesses.
• Strategist, designer, and developer of online, digital, social, inbound and content marketing programs. Driving between 8% and 50% increase in qualified leads or relationship building conversations.
• Develop online, tradeshow and in-person marketing strategies that supported sales and business development of 15% year over year global growth.
Brunson Instrument CompanyDirector of Marketing
Jan. 2016 - Dec. 2018Kansas City, Missouri AreaAs the Marketing Director, I drive business growth by creating global branding, marketing, PR, and communication strategies for diverse industries. I direct cross-functional teams of sales, technical services, and marketing professionals to develop targeted plans to increase market share, brand visibility, and revenue growth. Also, I consult with clients to ensure long and short-term business needs, mission, and vision while overseeing print, online marketing, and PR initiatives to support business development and brand identity. I utilize data analysis, market research, and consumer feedback to shape marketing decisions while developing solid relationships with all stakeholders to strengthen organizational success. A few achievements include:
• High grow leader increasing leads and conversions by planning, deploying, and tracking inbound marketing and automation tactics. My work supported 17% growth in year-over-year sales.
• I drove the expansion and revenue growth by analyzing the market and consumer data to recommend new products and penetrate new demographics. I developed strategic inbound marketing campaigns to grow technical services opportunities by 10%.
• Implemented marketing and PR plans covering tradeshows, promotions, and media strategies. Created efficiency in process and procedure to increase production capabilities by more than 12%.
• Blend traditional and digital channels to hit target audiences, enhance brands, engage customers, and drive sales.
ViegaMarketing Director
Jan. 2015 - Dec. 2016Wichita, Kansas AreaAs the Marketing Director, Ied VIEGA's marketing department for the U.S., Canada, Mexico, and Latin America, my role included directing a cross-functional team to develop and track company marketing data and support the creation of branding and marketing strategies for sales, online marketing, advertising, trade show presence, media relations, and new products. Strategic lead for companies' online presence, including social media, email marketing, mobile marketing, and digital presence. A few achievements include:
• Led strategic marketing to develop and maintain the brand, sales, business development, and an online presence covering social media, email marketing, mobile marketing, and other digital mediums. Drove 30% more business and 45% more tradeshow traffic • Successfully managed a marketing budget by tracking all purchases and eliminating unnecessary expenses to reduce costs. Increased budget efficiency by 20% and used the savings to create more effective targeted brand campaigns.
• I acted as a liaison between this company arm and the global strategic marketing and digitalization team as the in-house marketing communications department leader.
Burns & McDonnellCorporate Marketing Strategist
Feb. 1998 - Feb. 2015I managed a 22-person, in-house marketing, and research department at Burns and McDonnell. After receiving a promotion to a strategic marketing position was responsible for planning, developing, and tracking integrated marketing and communications for companies' business units supporting $2.5B in sales. I also led strategic marketing for the company's global Internet brand and digital content, including email and social media. A few achievements include:
• Drove business growth of 15% year over year by developing the company's multi-channel presence on a global scale and advancing the company with technology improvements to CRM, intranet, management information systems, the company employee portal, and with general technology initiatives.
• As a leader, I improved marketing strategies by analyzing regional and national research analytics, focus group research, and new business initiative data. Marketing lead for two new global practices with revenues of $200M and $500M.
• Led the company's digital presence and strategized for new media, including video, multimedia, SEO/SEM, and web analytics.
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