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Work Background
Skip IntroCreative Director / Founder
Jan. 2025London Area, United KingdomSkip Intro. Skip ahead
• Skip the corporate theater and business jargon
• Leverage AI to accelerate ideation and execution
• Test, validate, and optimize in real-time
• Deliver brand solutions that drive results, fast We serve ambitious companies, forward-thinking marketers, and growth-focused businesses who understand that speed and precision aren't mutually exclusive. When others are still scheduling their third discovery workshop, we're already delivering your brand identity. Clients already onboard are Adventure Yachts, Wild Origins, Tobacco Dock, Al Nasheer, Soul Stitch, Hazel Woodlore, Surrey Surf, Setaria Fashion, RT Studios, El Majdel Hydroponics
Aeron BrandingCreative Director | Head Of Design Aeron
Jul. 2022 - Jan. 2025London, England, United KingdomAeron is a London strategic brand & design consultancy with an international network, delivering brand growth and compelling identity for ambitious global corporations. I've led design teams with a holistic approach that bridges brand, Identity, product, and user experience. My leadership style focuses on cultivating creativity while driving tangible business outcomes. At Aeron, I developed and executed design strategies that transformed complex concepts into compelling, brands and user-centric solutions. My cross-functional experience working closely with product, marketing, and engineering teams has enabled me to create cohesive experiences that balance strategic vision with practical execution. I am passionate about mentoring design talent, advocating for user-first thinking, and ensuring design consistently elevates brand impact while meeting business objectives. Clients include: Fintech start up - Itriom, Coutts, Rathbones, Saudi Arabian Railways, Flynas Airlines, Agthia and subsidiary FMCG UAE brands - Grand Mills, Alpin Water, Al Ain Water, Agrivita, Bahri Shipping, Jackson Stops, NasJet Airlines, Arabasco Airlines, The Saudi Leadership Society, SAMI defence company, Al Wassel Resorts, GateOne, Raytheon, Damman Airports, General Aviation Civil Authority, King Fahd International Airport.
ING FranceCustomer Experience Design Lead
Sep. 2018 - Aug. 2022Paris, Île-de-France, FranceING, named 'Best Bank in the World', stands at the forefront of digital innovation. I led customer
experience across brand, marketing, for digital bancassurance products, translating the CEO's vision into strategic market solutions. My initiatives drove product development and growth, achieving a remarkable 4.7 customer satisfaction rate and a 300% conversion rate across multiple countries in under a year.
BrandpieDesign Director
Jul. 2017 - Oct. 2018LondonBrandpie is a purpose-driven transformation consultancy that helps businesses build brand strength, offering services in transformation, purpose, brand, culture, digital, and go-to-market strategies, with a focus on commerciality, creativity, and sustainability. At Brandpie, I served as Lead Design Director, driving purpose-driven brand transformations
for B2B and B2C clients. Skilled in autonomous and collaborative leadership, I guided strategic
design processes and client pitches for major global brands delivering innovative brand solutions at critical business moments. Clients include: Capgemini, EY, Baker Tilly, Fastmarkets Europe, AstraZeneca, Permobil, BCA Research, Vistra, HBL Bank, RBC Wealth Management, TATA TCS.
Interact BrandingCreative Director
Jan. 2011 - Sep. 2017London Area, United KingdomInteract is a specialist brand consultancy transforming brand concepts into compelling
realities through strategic design, experience and advocacy. My expertise spanned brand strategy, identity, digital, and experiential design enabled the delivery of complex, multi-disciplinary programs that repositioned brands and drove significant
growth. I specialised as a hands-on-creative, inspiring and working within design teams in the creation, positioning and development of global brands closely linked to the compelling strategy and business cases, and delivery of complex roll out programs of brand experiences for clients. Clients included premium global brands such as Grey Goose, Rigby & Peller, Flynas, and
Leeds Castle, demonstrating a proven track record of elevating brand experiences and
market positioning. Clients include: Saudi Arabian Railways, Al Murabakia, Grey Goose Le Logis VIP experience, Bombay Sapphire Tasting Rooms, Leeds Castle - Battle of Agincourt Experience, Battle of Britain Experience, Tobacco Dock ID and events and marketing, Eastway Bikes, Nissan, Lotus Cars Regent Street, Rigby & Peller, Oxford Hospitals Charity, Longchamp, Crestron Technology, Lotus Bakeries visitor experience,
The Brand UnionDesign Director
Jan. 2008 - Dec. 2009London Area, United KingdomI specialised as a hands-on-creative, inspiring and working within design teams in the creation and development of global brands closely linked to the compelling strategy and business cases, and delivery of complex roll out programs of brand experiences for clients.
InterbrandDesign Director
Jan. 2003 - Dec. 2011London Area, United KingdomFor 50 years, Interbrand has led the brand consultancy world, pioneering iconic work and developing many brand building tools that are now standard practice. In today's landscape of abundant choice and rapid innovation, we recognize that customer expectations are outpacing business evolution. While incremental change remains essential, it's no longer enough—bold, Iconic Moves are required to leap ahead of customers and competitors. Working with leading global brands, our team of thinkers and makers transforms customers into active participants, strengthening brands continuously and giving clients the confidence to make iconic moves that spark desire, create utility, and drive results. Clients include: Gulf Finance House, Akbank, Rio Tinto, Holiday Inn, Unicredit Bank, Barclaycard, WANA Telecoms, Financial Times, SEB Bank, The RFU, RSA Insurance.
Siegel+GaleSenior Designer
Jan. 2001 - Dec. 2003London Area, United KingdomS+G is a global brand strategy, design and experience firm. With unlimited imagination and dedication to the facts, we build brands that cut through the clutter and deliver on promises—to better enable success and unlock growth. Clients included: EuroTel, Bank Hapoalim, Cellcom, Danone, Sappi Papers
SuperunionSenior Designer @ Enterprise IG
Jan. 1997 - Dec. 2001Covent GardenClients include: Rolls Royce, Merrill Lynch, KPMG, Dun and Bradstreet, Misys, Corus (British Steel), UUNET, Accenture, Hilton Hotels, WPP, Quadriga, Relay.
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