FanFestStrategic Product Designer & Consultant – FanFest.io
Nov. 2021New York, United StatesDesigned the product and branding for FanFest, enabling AI-driven loyalty for brands like PSG, ManCity, 49ers, NBA, Series A, Socios, and Sky Sports. From MVP to millions of users, supported $ 3 M+ in revenue and $ 5 M+ in funding, while working directly with the CEO on product vision, investor decks, and business design strategy. Led design for gamification, AI personalization, loyalty systems, and real-time fan experiences. Helped to validate product-market fit and drove up to 30% paid conversion in early pilots.