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Work Background
Philip Morris InternationalDirector of Communications
Aug. 1990 - Sep. 1991New York, NYDirected global media relations, crisis communications, and corporate sponsorships and philanthropy for the world's largest tobacco company. Supervised PR agency and six professionals. Strengthened dialogue with EU officials on the company's critical issues. Directed all U.S. and Soviet media coverage of multi-billion-dollar cigarette export agreement with the Russian Republic.
Carter Communications International, Inc.President & CEO
Dec. 1984New York, NYClear Thinking. Creative Writing.® I help Fortune 500 companies, consulting firms and high-profile individuals translate complex information into compelling messages and thought leadership that strengthen brands. I start by interviewing senior leaders to help them determine what is unique and differentiating about their ideas, viewpoints, products or services. Together we then develop target audiences and determine the benefits that appeal most to each group. Then I create a proven, results-driven message platform. ► These 20-page blueprints describe the burning platform, value proposition, differentiators and key messages for internal and external audiences. ► Text can be repurposed verbatim for webinars, websites, white papers, bylined articles, brochures, RFPs, etc., which increases the value exponentially. ► All stakeholders can speak with one voice when describing overall positioning and benefits. ► Consistent approach delivers clear competitive advantage. Current and former clients: ► Accenture ► McKinsey & Co. ► KPMG ► Willis Towers Watson ► International Olympic Committee ► AT&T ► IBM ► American Express ► MasterCard International ► JPMorgan Chase ► Public Service Enterprise Group (PSEG) ► Caltex Petroleum ► State Economic Commission (People’s Republic of China) ☛ To communicate what matters most to your organization, please contact me at [email protected].
AT&TDistrict Manager, Financial Communications
Nov. 1983 - Nov. 1984New York, NYDeveloped AT&T's first comprehensive financial communications plan to address Wall Street concerns after divestiture. Helped raise institutional ownership 5 percentage points and reposition AT&T from a "widows-and-orphans" stock to a high-growth technology company. Served on a crisis team to plan and implement a grassroots lobbying campaign against a financially burdensome Senate bill. Six-week program mobilized 375,600 consumers, 67,000 community leaders and 270,000 employees to help defeat the bill. Wrote annual and quarterly reports and key speeches for the chairman and other senior AT&T officers on post-divestiture strategy and corporate vision.
AT&TDistrict Manager, Employee Communications
Jul. 1981 - Nov. 1983New York, NYDirected employee information programs for one million Bell System employees during the historic divestiture. Edited Bell Telephone Magazine, AT&T's flagship publication for the top 50,000 Bell System executives and senior U.S. government officials.
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