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Work Background
GetHarleyTeam Lead - Account Management
Jun. 2022London, England, United Kingdom
GetHarleySenior Account Manager
Jun. 2021 - Jun. 2022London, England, United Kingdom
LogicSource, Inc.Senior Manager, Strategic Sourcing – Marketing Services
Jan. 2020 - Oct. 2020- Evaluated sourcing procedures and presenting improvement strategies to executive members for approval. - Used market analysis and deep industry knowledge to advise and support senior leadership in the development and execution of risk management strategies. - Collaborated with other departments to drive costs out of the supply chain, operations, and commercial functions using continuous improvement principles
LogicSource, Inc.Manager, Strategic Sourcing – Marketing Services
May. 2018 - Dec. 2019Norwalk, CT- Negotiated, managed, coordinated, and drove sourcing activities, including innovating the process, analyzing competitive bids, and coordinating call-off implementation. - Analysed spend data, internal requirements, and category market research to develop category strategies and plans aligned with the business partners. - Developed sourcing strategies on behalf of multiple clients for marketing services categories, mainly agencies, inclusive of brand, creative, PR, digital, media, events, production.
Meredith CorporationSenior Digital Client Services Manager
Jan. 2018 - May. 2018Greater New York City Area- Responsible for the conceiving, executing, and managing digital advertising programs across a network of women's lifestyle brands while handling revenue growth of account list. - Maximized campaign performance and account revenue by preparing reports, analysing data, preparing recommendations and initiating optimizations to further increase success rate and grow current business Tier One Food + Beverage, CPG, retail accounts include: Hershey, Coca-Cola, PepsiCo, Toys ‘R' Us, CVS through agencies such as PHD, OMD, Universal McCann. - Drove quality agency experiences by leading retention strategy development and conflict resolution to improve overall support delivery.
Meredith CorporationDigital Client Services Account Manager
Nov. 2015 - May. 2018New York, NY- Conceived, managed and executed online marketing initiatives and management of all advertising programs and associated revenue pre- and post-sale across all Meredith Digital Titles. - Responded to RFPs, developed media plans and presentations in line with strategic marketing goals. - Managed multiple projects from brief to completion; keeping track of deadlines, budgets and account priorities.
Wenner MediaRolling Stone Digital Account Manager
Mar. 2015 - Nov. 2015New York, New York- Supported all East Coast digital sales initiatives through the sales lifecycle by submitting RFPs based on client/agency KPI's, worked with the Producers on execution of custom programs. - Managed all campaigns sold out of the East Coast, including some of the most significant digital partnerships in Rollingstone.com platform. - Monitored the digital advertising campaigns using ad servers and analytic programs, while having a sharp focus on effectiveness from an ROI perspective
Wenner MediaRolling Stone Direct Response Sales
Jun. 2014 - Nov. 2015Greater New York City Area- Managed advertisement creative and layout in magazine, ensuring seamless process for internal teams and brands. - Developed, implemented and maintained strategic media plans and marketing recommendations. - Worked with clients to develop clear strategies around opportunities for engagement.
RecyclebankAccount Executive
Mar. 2013 - Jan. 2014New York, New York
RecyclebankAccount and Operations Manager
Feb. 2013 - Jun. 2014New York, New York- Managed Reward Program database and digital pages, while working with national partners such as Bed Bath & Beyond, Macy's, Target, Time Inc. Magazines. - Manage timely data collection to update operations metrics to achieve productivity targets, reduce cost per unit, eliminate errors, and deliver excellent customer service - Partner with cross-functional support teams in improving the proprietary tools and systems - Grow the efficiency of existing organizational processes and procedures to enhance and sustain the organization’s internal capacity
Precision Marketing PartnersAccount and Marketing Manager
Aug. 2011 - Feb. 2013Schenectady, NY- Identified prospective clients on behalf of the company by developing and maintaining good relationship with them towards achieving the company’s business goals. - Consistently updated the company’s mailing list to ensure constant communication with existing, as well as with prospective clients. - Intimated prospective and existing clients about the company’s products, soliciting for their patronage
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