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Work Background
NTC CompanyMarketing Specialist
May. 2021 - Nov. 2021Key Achievements: - Managed content creation for 5 brands' Facebook, Instagram, and corporate blogs, yielding a 30% increase in overall social media engagement, totalling over 30,000 interactions. - Analysed social metrics and Google Analytics, uncovering key trends that guided decisions and led to a 25% improvement in campaign effectiveness, resulting in an additional 15,000 impressions. - Authored internal and external materials supporting the commercial team, contributing to a 15% growth in lead generation and customer acquisition, totalling 1,000 new leads, translating to an estimated AUD 65K in additional revenue. Responsibilities: - Conducted research to stay informed about industry trends and competitors, ensuring content remained relevant and aligned with market demands. - Collaborated closely with marketing and sales teams to develop materials that effectively communicated the value proposition of products and services. - Developed and implemented communication strategies to enhance brand presence, ensuring a cohesive online identity for each brand.
Pettenati S.A. Indústria TêxtilCommunications Coordinator
May. 2018 - Mar. 2020Key Achievements: - Rebranded the organisation's priorities, mission, and values, focusing on improving a better environment and turning the company into a certified Great Place to Work that impacted over 200 employees. - Developed a Management Academy focused on changing the mindset of leaders, designed 30+ graphic materials and organised 20 workshops for 40 managers. - Ensured all publications aligned with the organisation's priorities, mission, and values, reinforcing brand consistency across 30 publications annually. Responsibilities: - Developed endomarketing actions and managed various publications, including brochures, newsletters, fact sheets, research reports, events, and strategies. - Managed the end-to-end publication process, overseeing writing and editing, design and layout, printing, distribution, and dissemination to internal and external stakeholders. - Organised with multidisciplinary teams, ensuring seamless collaboration between content creators, designers, and printers to deliver cohesive and impactful publications. - Monitored and managed budgets and resources to optimise efficiency, resulting in cost-effective production with-out compromising quality.
RANDON S.A.Communications Assistant
Sep. 2016 - Nov. 2017Key Achievements: - Organised 20+ events and produced graphic material for several initiatives, resulting in the successful execution of an event budget of AUD 300K per year for an estimated audience of more than 10,000 people, including Colombia, South America and the USA. - Rebranded the employee onboarding for the whole company, including writing, editing, design, and layout, and designed over 15 graphic materials, increasing employee satisfaction by 30%. - Improved efficiency in the publication process, resulting in a 10% reduction in production timelines, saving approximately 80 work hours and associated costs of AUD 4K per year. - Ensured continued alignment of publications with organisational priorities, maintaining a cohesive and impactful brand image across 9 newsletters for 12 companies. Responsibilities: - Oversaw the production of diverse publications, including brochures, newsletters, fact sheets, research reports, events, and strategies. - Conducted thorough research to gather information for publications, maintaining a high standard of accuracy and relevance. - Developed and implemented communication strategies to enhance stakeholder engagement.
Gisa Fedrizzi PhotographyPhotography Assistant
Jan. 2016 - Sep. 2016Key Achievements: - Edited and manipulated over 7,000 images using Lightroom and Photoshop, contributing an additional AUD 5K in revenue through enhanced visual offerings for client projects. - Designed over 50 photo books, working on those projects face to face with customers, selling more than AUD 10K on personalised photo products. - Managed all social media pages and accounts, creating and scheduling posts across multiple platforms such as Facebook and Instagram, resulting in a 25% increase in online visibility, translating to an estimated AUD 7K in increased business opportunities. - Answered and directed over 1,000 incoming calls, providing excellent customer service. - Handled all cash and EFTPOS transactions, ensuring cash security and contributing to a seamless financial process, totalling AUD 30K. Responsibilities: - Provided excellent customer service by addressing inquiries, resolving issues, and ensuring satisfaction. - Maintained organised financial records and prepared daily reports for management review. - Assisted in various administrative tasks, contributing to the office's overall efficiency.
Secretaria de Saúde de Caxias do SulPress Office Assistant
Jan. 2015 - Dec. 2015Key Achievements: - Managed the end-to-end publication process for over 100 publications, overseeing tasks such as writing, editing, design, layout, printing, distribution, and dissemination to local newspapers, radios, and televisions. - Achieved a cost-saving milestone of AUD 10K per year on publications through organic placements, strategic planning, and optimisation of resources. - Cultivated positive relationships with 50+ regional press outlets, enhancing the organisation's visibility and brand reputation. - Organised 10+ events and produced graphic material for various initiatives, resulting in a successful execution of an AUD 10K per year events budget. Responsibilities: - Provided administrative support in a fast-paced environment, contributing to the office's overall efficiency. - Managed budgets, ensuring optimal resource utilisation and successful outcomes. - Answered and directed incoming calls with professionalism and courtesy.
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