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Work Background
Stealth StartupFounder
Jan. 2025Mexico City, Mexico
StoriHead of Product - Stori Cuenta+
Jul. 2022 - Feb. 2024Mexico City, MexicoDesigned, Built and Launched from scratch ( 0 to 1) Stori's deposits product: StoriCuenta+. Cuenta+ is a deposit product that will provide Mexicans with the opportunity to grow their money at the highest market rate: a 15% Annual Yield. In addition, the account will provide users with 24/7 liquidity plus security backed by Sofipo Protection Fund. Started with a 4 person team that grew to a 60+ team of Product Managers, Engineers & Designers. Launching in record time a record breaking product that reached hundred of thousands of customers within days of release.
StoriHead of New Products & Expansion
Jan. 2022 - Jan. 2025Mexico City, Mexico-Transformed the organization from a 35 tech team to a 180 person agile tech organization. Implemented Agile and Scrum company wide. Went from one team to 12 Squads. -Worked with the founders to change the companies culture to reflect our agile principles to our hiring practices. -increased our speed from ideation to production 350%.
-Launched our SuperApp Vertical with a 4X monthly growth in revenue and TRX.
RappiHead of Product - Paga con Rappi
Oct. 2020 - Jan. 2022Mexico City, MexicoPaga con Rappi is a frictionless payment system that tethers Rappi’s seamless purchase experience for external e-commerces, allowing users to buy in one click, improving the end-user experience when shopping online, and making it easier to pay. It offers two products for Merchants and E-Commerce’s in the region: A Payment Link solution for Social Media & WhatsApp Payments and a Payment Button (Express CheckOut) solution for custom integrations as well as Magento, VTEX, PrestaShop, Shopify, Woocomerce and TiendaNube eCommerce stores. The main advantages of Paga con Rappi are that for users, you do not need usernames or passwords, you do not need to fill out long forms or go for your credit card every time you want to buy something online. We simply use the information Rappi already knows about you translating to a higher conversion rate and increased sales for merchants.
RappiProduct Lead - RappiPay
Sep. 2019 - Nov. 2020Mexico City Area, MexicoLed across a year 5 different RappiPay's product driven tech teams: Worked on: KYC, Commercial Integrations, Bill Payments, Phone Recharges pods and our Innovation Pod that delivered the Paga con Rappi product that later spin off into a new vertical.
Founder InstituteCo Director
Nov. 2018 - Aug. 2025Mexico City Area, MexicoLaunched Founder Institute Mexico City Chapter, secured 60+ mentors, corporate partnerships (BBVA), and mentored over 40 paid founders in the first cohort (30% above global targets)
PiktiaCEO & Co-Founder
Nov. 2016 - Jan. 2020Mexico City Area, MexicoPiktia is a mobile app where users can choose their favorite photos from their phone or social media, to create prints and photo albums in seconds and get them delivered at their doorstep. • Led and grew a team to 15+ people from 3 cofounders and created the vision, culture and values of the organization.
• Fund Raised a 4 million MXN VC Investment round, a 350K MXN crowdfunding campaign and a 3 Million MXN government grant for Piktia on year 1 of the company, grew organically the first 14 months via bootstrapping. Accelerated in the 2017 cohort of Mass Challenge Mexico.
• Recognized by Apple in 2019 Quality program as 1 of 20 of the best consumer apps in Mexico and by Expansión Magazine as one of the best apps of the decade in 2018. • Maintained an average monthly growth of 40% through pivoting our original business model to printed Photo Albums and Canvas and maintained a Net Promoter Score of 9.6. Piktia was part of the 2017 MassChallenge Accelerator, and a member in the Google for Entrepreneurs Mentors & Partners pilot program.
SuggesticHead Of Design
Nov. 2014 - Jun. 2017San Francisco, CaliforniaSuggestic (www.suggestic.com) is a well funded Silicon Valley company, it´s mission is to eradicate disease. We are focusing first on helping type 2 diabetics revert their condition through precision lifestyle and nutrition interventions that leverage genetic data, mobile sensors, crowd sourcing and A.I. We have been able to develop very interesting innovative user interfaces. Engaging the user and developing new, healthier habits(through the app) has been a very important task for us, using a lot of user research and psychology studies, we developed a user experience that does just that. With an AI based conversational approach, you feel that you are talking to your coach, doctor, health assistant, but most important you feel that you have a partner that is there to help you, whenever you need so.
EnElAirePartner - Products & Digital Media
Jun. 2014 - Jul. 2015Mexico City Area, MexicoLeading aviation news source and community in Spanish with over 4M monthly impacts • Launched EnElAire.mx content site.which became the #1 spanish speaking aviation platform in less than 8 months. Led our product and commercial team to develop our technical platform, that grew from 10,000 monthly views to over 4 million in less than 2 years.
• Led EnElAire Digital media & presence from a small radio show to a Digital Media Group, becoming a partner in 2014. Transitioned the team from radio journalists and community managers to a team of digital content creators, increasing revenue 5X in the process in less than 8 months. • Built a strategic partnership with Airways Magazine (#1English Speaking Aviation magazine), to exchange content publication, providing EnElAire a broader global news reach. • Created a YouTube Channel that had over 2 M views in less than 5 months, a news source via twitter and Facebook and launched EnElAire mobile App. Grew 10% from a few thousand impacts to millions.
EnElAireDigital Media Manager
Jul. 2011 - Jun. 2014Mexico City Area, MexicoEnElAire was founded in 2010 by a Young group of aviation enthusiasts, with the intention of connecting people with their passion: aviation. The first way we started to comunicate was with Radio and consequently pioneered aviation news in Social Media.
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