Elodie Garaialde

Planner & Strategist / Product Manager

MarketingMarketing Analytics ManagerBrand Marketing ManagerCustomer ResearcherConsulting

Planner & Strategist – Japanese Tobacco International - Lead the roadmap and engagement strategy for JTI4U, a nationwide B2B platform connecting retail points of sale across Sweden - Translate performance data into actionable insights to improve customer journeys and platform adoption - Collaborate with cross-functional teams to prioritize initiatives, optimize features, and drive long-term engagement - Analyze engagement metrics and trends to inform strategic planning and decision-making Junior Data Analyst – Dentsu Data Labs - Analyzed campaign effectiveness and market data for clients including Procter & Gamble - Identified behavioral trends and insights to support strategic recommendations - Produced data-driven reports to guide marketing and business decisions

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