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Work Background
RadiusSr. Product Marketing Manager
May. 2025San Francisco, California, United States
EnvoyProduct Marketing Manager
Feb. 2021 - Jun. 2025San Francisco, California, United States- Develop and execute product launches including narrative, positioning, messaging, sales enablement, market research, and GTM strategy for $60M product line
- Conduct ongoing competitive analyses and create actionable resources including battlecards, win-loss reports, deep-dive training sessions, win-back campaign messaging, and more
- Accelerate pipeline conversion by creating strategic assets for every funnel stage including product pages, thought leadership webinars, sales decks, buyer's guides, and case studies
- Partner with Product and Engineering teams to define short and long term roadmap and train customer-facing teams on functionality, value, and vision
ZinierProduct Marketing Manager
Dec. 2018 - Feb. 2021- Drove story, messaging, and execution for an interactive persona-based demo portal, designed to accelerate qualification and speed prospects into sales cycles
- To differentiate Zinier in a crowded market, wrote and oversaw production of demo and explainer videos for direct and partner sales, leading to deals of up to $3M ARR
- Propelled strategic prospects through the buyer journey with positioning and differentiation decks for early, mid and late stage deals
- Crafted new corporate messaging introducing Zinier to the market as the modern operating system for field service, establishing position as category leader
- Created and delivered sales-oriented product and platform training to all GTM teams to ensure strategic, value-based conversations with prospects
- Developed and trained Sales and Pre Sales teams on key buyer persona profiles to increase MQL to SQL conversion
BirdEyeProduct Marketing Manager
Feb. 2016 - Jan. 2019- Brought in to establish marketing: brand building, content, press and product positioning for a $30M+ ARR product portfolio
- Primary product spokesperson at industry and customer events, conferences, investor expositions
- Shifted to focus on PMM and drove product launches, solution packaging, sales enablement and website strategy, contributing to sales revenue growth of >100% YoY ARR in FY16 and FY17
- Drove product adoption, usage, and upsell/purchase by organizing interactive webinars for current and prospective customers
PatPatContent Marketing Specialist
Jul. 2015 - Jan. 2016Sunnyvale, CA- Defined brand voice and messaging and ensured consistency across product descriptions, in-app messaging, emails, and social posts
- Planned and executed email marketing campaigns, including nurture, promotional and retargeting - Ran aggressive A/B testing by region and purchase behavior, analyzed data to optimize campaigns
- Spearheaded first customer engagement campaign via social media, increasing followers on social media by 150% on average (Facebook, Instagram, Twitter), and generating 1400 new app downloads
- Launched customer advocacy program resulting in 15% increase in monthly downloads, 25% increase in sales
- Gathered insights from competitive analysis, market assessment and customer support cases, then worked with merchandising to improve product selection
- Collaborated with social media influencers to launch promotional contests and reach new audiences through guest blogging
-Liaise with overseas buyer and logistics team; approve product suggestions, plan product releases
UC Santa BarbaraEditor, Various Publications
Sep. 2013 - Jun. 2015Santa Barbara, California AreaHeld editorial positions at The Catalyst, WORD Magazine, HerCampus all 4 years at UCSB
UC Santa BarbaraEditor, Various Publications
Sep. 2013 - Jun. 2015Santa Barbara, California AreaHeld editorial positions at The Catalyst, WORD Magazine, HerCampus all 4 years at UCSB
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