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Work Background
ESERP Business & Law SchoolProfessor
Feb. 2024Spain, BarcelonaProfessor of Digital Marketing Management, Marketing Project Management and Corporate communications at the Bachelor's Degree of Marketing and Public Relations
FreelanceInterim Marketing Director (Contract)
Feb. 2024Spain, Barcelona• Appointed to build or transform marketing functions through clear operating models, trusted measurement, and disciplined execution frameworks.
• Selected interim mandates include growth and marketing leadership for MBP Coaches’ School and Coaches’ Voice, combining strategic planning, performance management, and operational alignment to accelerate commercial results.
• Designed team structures, role scorecards, and onboarding plans to establish clarity, accountability, and pace.
• Implemented analytics frameworks, executive dashboards, and reporting cadences that support timely, informed decision-making.
• Activated integrated growth systems across search, content, lifecycle marketing, social, and paid channels.
• Strengthened coordination between Marketing and Sales through clearer ownership, service levels, and process alignment.
NewnoHead of Digital Marketing
Mar. 2022 - Feb. 2024Spain, Barcelona• Led digital marketing strategy across B2B and B2C client portfolios, combining performance, content, and operational discipline to drive growth.
• Increased website traffic by 30% and lead generation by 20%.
• Introduced experimentation frameworks, campaign review routines, and stronger analytics governance.
• Improved automation journeys and handover processes between Marketing and Sales.
ESERP Business & Law SchoolVisiting Lecturer
Dec. 2021 - Jun. 2022Barcelona, Catalonia, SpainE-commerce & Digital Marketing Management Lecturer in MSc & MBA Programs
Fira BarcelonaHead of Promotion & Advertising of the Technology and Entrepreneurship Business Unit
Jun. 2017 - Dec. 2021• Directed marketing, communication, and promotional strategy for major international technology and entrepreneurship events.
• Generated €6M+ in public-relations impact and increased brand recognition by 150%.
• Grew revenue attributed to social media and public relations from €1.5M to €7.5M in 12 months while operating with a 30% lower budget.
• Led large, multi-disciplinary teams and managed relationships with media, sponsors, and strategic partners.
Inter-ben consultingEvent Manager and Content Curator
Feb. 2017 - Jun. 2017Barcelona, Catalonia, SpainContent Curator for the Connected Hub - Automobile Barcelona
PechaKucha CommunicationsCo-Founder- Events Management, Communications and Media Solutions
Apr. 2016 - Mar. 2022Barcelona, Catalonia, SpainProvided marketing and communications solutions to diverse businesses and NGOs. Delivered marketing trends analysis and needs assessment to clients and designed strategies accordingly to promote company goals.
● Grew GrupTBA’s sales 4% through the design of an effective marketing strategy.
● Facilitated pre-production and post-production of TEDxBarcelona annual events.
● Secured full sponsorship for TEDxBarcelona through the development of a fundraising and relationship-building strategy with outreach to companies such as El Auditori de Barcelona, Zurich, Font Vella, Nestlé, and more.
TiendeoCommunications & Marketing Strategy Manager
Nov. 2015 - Apr. 2016Barcelona Area, SpainExecuted the successful launch of the new communications and marketing department with a focus on ensuring an improved media presence. Optimized SEO for increased traffic, identifying new market trends and developing effective strategic marketing plans.
● Promoted company resources in 35 different countries by managing marketing and communication strategies to increase awareness.
● Coached and trained a team of 38 professionals around the globe in PR and marketing strategies.
Millennials Strategy Marketing (Mediapro)Project Coordinator
Jul. 2012 - Dec. 2014Barcelona Area, SpainProject Management | Operations | Team Leadership | Relationship Building
● Established and managed project budgets of €1M, managing P&L to meet project specifications while supervising team of 150 direct and indirect reports.
● Liaised between crew and directors to manage conflict and produce high-quality content including: El Metode Gronholm, Enric Folch/El Somni, Franc Aleu, and El Celler de Can Roca/Global Wine Awards.
Millennials Strategy Marketing (Mediapro)Marketing Strategy and Research
Jan. 2009 - Oct. 2015BarcelonaProject Manager (Marketing Strategy & Brand Construction) 2014–2015
Marketing Strategy | Rebranding | Fundraising
● Supported development of new marketing strategies to overhaul brands including Divina Pastora, Real Federación de Tenis de España, Mahou St. Miguel, and others.
● Shaped fundraising plan for Federació per L’Esclerosi Multiple de Catalunya. ● Achieved 5.5M dirhams in fundraising for Tennis Emirates Foundation. ● Created new SaaS marketing and promotion tool based on utilizing big data for customized customer content delivery to support brands in maximizing their sales and ROI.
Millennials Strategy Marketing (Mediapro)Project Manager
Jan. 2009 - Jun. 2012Dubai, United Arab Emirates● Launched UAE operational structure from scratch, establishing hiring efficiencies and expanding infrastructure to meet company objectives and build relationships with clients such as Dubai Media, Inc.
I3 Pharma Resourcing for Amgen IncClinical Research Associate
Jun. 2008 - Jan. 2009Barcelona Area, Spain-Clinical Research Associate Oncology and Neprhrology
Oversaw good clinical practices, and managed logistics as part of an international team
SoltiClinical Research Associate
Oct. 2007 - Jun. 2008Barcelona Area, SpainMonitored five clinical trials in collaboration with GlaxoSmithKline, Pfizer and other groups.
Oversaw good clinical practices, logistics and invoice management. Contributed to launch of internal e-tools for clinical trials to improve efficiency
sanofi-aventisBusiness Support Contractor
Jun. 2005 - Oct. 2007Barcelona Area, SpainIn charge of contract and invoice management, including follow-up with legal department and working closely with the compliance department.
Co-created first compliance and contract management tool that increased process efficiency
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