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Work Background
ThumbtackDirector - Brand Creative
Jul. 2022Ottawa, Ontario, CanadaResponsible for overseeing, elevating & establishing an updated brand as well as launching multiple integrated campaigns for the company. Leading a team of 7 designers and writers to update the brands visual expression as well as the tone of voice. Led and helped produce a new “There’s an easier way’ campaign which included broadcast+OTT+OLV+social. Helped create processes to level up the team’s conceptual abilities while helping move the needle on day-to-day XFN asks. Helped the company beat revenue goals in Q4 2024 and Q1 of 2025 through a combination of work that cut through the mix while also hitting ambitious iRoas OKRs.
ThumbtackDirector - Brand/Brand Creative
Jul. 2022 - Mar. 2026Ottawa, Ontario, CanadaResponsible for overseeing, elevating & establishing an updated brand as well as launching multiple integrated campaigns for the company. Leading a team of 7 designers and writers to update the brands visual expression as well as the tone of voice. Led and helped produce a new “There’s an easier way’ campaign which included broadcast+OTT+OLV+social. Helped create processes to level up the team’s conceptual abilities while helping move the needle on day-to-day XFN asks. Helped the company beat revenue goals in Q4 2024 and Q1 of 2025 through a combination of work that cut through the mix while also hitting ambitious iRoas OKRs.
Blackiron agencyCreative Director
Jul. 2021 - Jul. 2022Ottawa, Ontario, CanadaOTTAWA TOURISM / ACCORA VILLAGE / RIDEAU CARLTON HARD ROCK / SALVAJE LONG HOUSE /
GEO FIRMA / AVANTAGE ONTARIO Responsible for overseeing all creative leaving the agency, while helping manage and assist the senior account team with brand strategy. Also responsible for the entire creative department, including new hires. This is a very hands on role so I consider myself a working CD, helping my team out with client briefs while cracking briefs and creating work by myself. One of my initiatives was to re-brand the agency to help us align with clients with similar mindsets while also reconfiguring agency processes to
make the work as powerful as it can be while making sure the agency’s bottom line was being met.
Feral Creative ConsultancyCreative Director
Mar. 2020
Target NLCreative Group Head
Jan. 2015 - Jul. 2021Newfoundland and Labrador, CanadaNEWFOUNDLAND & LABRADOR TOURISM / COLLEGE OF THE NORTH ATLANTIC / WWF (NEWFOUNDLAND CHAPTER) / MAPLE LEAF FOODS Responsible for handling and overseeing work for one of Canada’s most awarded Tourism clients. I have concepted and created everything from television and newsprint to entire online and social media campaigns. Along with the ‘Sound Campaign’, using a 100 piece Symphony and Choir and a few guerrilla stunts (See David Letterman Retirement Campaign) I have helped move the needle on this account year after year. I oversee a team of art directors and copywriters while working on briefs with my own partner. I helped re-pitch the business in 2015 and won it back. Also led the College of the North Atlantic’s brand refresh including a new brand and recruitment campaign that increased enrollment to almost capacity, far exceeding the clients goals and expectations.
FamousFolksCreative Director
Feb. 2013 - Dec. 2014Halifax, Canada AreaBUSINESS INSTINCTS GROUP / JAZZ AVIATION / CLEARWATER SEAFOOD / GOVERNMENT OF NOVA SCOTIA / HARRIS EAST CONDOS / KINGS WHARF RESIDENTIAL DEVELOPMENT / AQUA VISTA CONDOS Oversaw the agency’s creative output. Here, I did a lot more digital and social-media based creative. Mentored and lead a small team of young and hungry creatives, all of whom have gone on to win major advertising awards. Being a smaller shop, we pitched a lot. I mean a lot. And won a lot. I was involved in every business pitch and we won more than our fair share because of the insights and quality of work. At Famous Folks, I really got to work one-on-one with clients, understand their business goals and worked with senior account people to hone my strategic skills. It helped round me off as a creative who wants amazing work that works. Otherwise it’s just art.
FAMOUS FOLKSCreative Director / Partner
Feb. 2013 - Dec. 2014Halifax, Canada AreaBUSINESS INSTINCTS GROUP / JAZZ AVIATION / CLEARWATER SEAFOOD / GOVERNMENT OF NOVA SCOTIA / HARRIS EAST CONDOS / KINGS WHARF RESIDENTIAL DEVELOPMENT / AQUA VISTA CONDOS Oversaw the agency’s creative output. Here, I did a lot more digital and social-media based creative. Mentored and lead a small team of young and hungry creatives, all of whom have gone on to win major advertising awards. Being a smaller shop, we pitched a lot. I mean a lot. And won a lot. I was involved in every business pitch and we won more than our fair share because of the insights and quality of work. At Famous Folks, I really got to work one-on-one with clients, understand their business goals and worked with senior account people to hone my strategic skills. It helped round me off as a creative who wants amazing work that works. Otherwise it’s just art.
RevolveSenior Art Director
Sep. 2011 - Feb. 2013BedfordPATAGONIA HALIFAX / ACE HARDWARE / HEARING FOUNDATION OF CANADA / NOVA SCOTIA LIQUOR CORP - SOCIAL RESPONSIBILITY / ATLANTIC LOTTO Helped launch Patagonia Halifax’s only retail store and helped surpass sales projections. Created national televisions campaigns for ACE Hardware that were so successful that they ran the same commercials on a national buy and for multiple years. Helped The Hearing Foundation of Canada increase it’s Holiday donations with a guerrilla stunt that went on to become a viral hit within Nova Scotia. Helped Revolve win the most number of ICE awards in their history.
ColourArt Director
Dec. 2007 - Aug. 2011NOVA SCOTIA TOURISM / MEDAVIE BLUE CROSS / PARKS CANADA / UNITED WAY HALIFAX CHAPTER / BELL ALIANT / ATLANTIC LOTTERY CORP Part of the senior team that spearheaded Nova Scotia Tourism but also handled regional and national campaigns for Medavie Bluecross, United Way and Atlantic Lotto. While at Colour i lead the revamp of Parks Canada’s Visual Standards including Photographic Standards used to brief any other agency or photographer working on the brand. Also lead a lot of the retail work for Atlantic Lotto, including all their television campaigns. Proficient in the Adobe Creative Suite including Adobe Photoshop, Adobe Illustrator & Adobe InDesign
BristolFreelance
Jan. 2007 - Dec. 2007
Face to Face AdvertisingArt Director
Jan. 2004 - Dec. 2007EMIRATES AIRLINES / VASELINE / BURJ AL ARAB / MADINAT JUMEIRAH / AIR ARABIA I did a lot of print and TV for a host of clients but my proudest achievement for while at Face to Face was creating Global Art Directors guidelines for Emirates Airlines. That was something i shared with my mom, even though she still doesn’t know what I do.
Black Pencil, Leo BurnettSenior Designer
Jan. 2004 - Dec. 2004BAND AID BRAND / EMIRATES ISLAMIC BANK Cut my teeth on retail work while picking a few awards for initiatives that I started.
Turning Heads AdvertisingDesigner
Jan. 2000 - Dec. 2004PLANET HOLLYWOOD / KLM AIRLINES / PALMOLIVE SHAMPOO / WAFI MALLS This is where my love affair with advertising began. My mentor encouraged me to always keep pushing and finding interesting ways to be impactful and that’s something thats stayed with me throughout my career. I did anything and everything to make sure I got the juicy assignments. 70 to 90 hour weeks were the norm. Guess that’s where i got my work ethic from as well.
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