Creative Director & Brand Strategist@Feral Creative Consultancy
Verified
www.kevankalyan.com
š I build brands that earn trust in the moments that matter most.š
With a 20+ year career, 15 of which were in creative leadership roles, I've spent the most recent chapter of my career at Thumbtack doing something most brand leaders never get to try: building a brand that has to earn the trust of two completely different audiences simultaneously.
Homeowners who need someone in their house, and the skilled pros who stake their livelihood on the platform.
That tension is where I do my best work. It taught me to create with clarity, empathy, and purpose, making creative that doesn't just look great, but actually moves people to act.
**What I bring:**
I've led brand creative across every major channel: TV, streaming audio, OOH, digital performance, and social. Always with a visionary approach that sets the creative direction and elevates the teams around me. I don't just execute campaigns. I build the creative foundation that makes every campaign stronger.
Part of that foundation is building the right team. At Thumbtack, I rebuilt the creative team from the ground up, deliberately developing a new muscle around ideation and conceptualization so the team could originate ideas, not just execute them. That shift changed the quality and ambition of everything we made. equally at home blending conceptual creativity with
operational rigor ā equally comfortable defining brand platforms and reviewing landing page performance.
My background in a high-trust, two-sided marketplace along with my agency experience means I understand the full picture: consumer emotion, small business psychology, brand system thinking, and the discipline to keep a brand consistent at scale while still pushing it forward.
Now I'm looking to bring that experience to a mid to large-size SaaS company that knows their product is great and knows their brand hasn't caught up yet. If you're interested in building a category defining brand, let's talk.
**Key areas of expertise:**
Brand Vision & Creative Direction
Two-Sided MaMore...