Ligia Gauri Napolitano

SEO Content Editor

CopywritingMarketingTranslator

Brazilian iGaming and sports betting content specialist with 7+ years of experience delivering high-performing, compliant, and SEO-driven content for competitive digital markets. I bring a strong combination of editorial leadership, content strategy, SEO expertise, and team management, with a proven track record of building scalable content operations aligned with business goals. My expertise includes content planning, SEO optimization, performance analysis, and quality control, alongside hands-on experience recruiting, training, and managing writers and freelancers. I work closely with SEO, Product, Sales, and Marketing teams to ensure content meets brand standards, regulatory requirements, and user intent—while driving traffic, engagement, and conversions. I am highly proficient with WordPress, Ahrefs, SemRush, Google Search Console, Google Analytics, Screaming Frog, Jira, Trello, and data-visualization tools such as Canva and Infogram. I also actively use ChatGPT and Gemini to support ideation, optimization, and workflow efficiency, always applying editorial judgment and compliance best practices. With a foundation in journalism and advanced training in marketing and digital media, I combine clarity, accuracy, and strategic thinking to create content ecosystems that are credible, scalable, and performance-oriented in regulated environments.